Hublot and WISeKey Revolutionize BASELWORLD2009 With its Breakthrough Technology Against Counterfeiting

ZURICH, Switzerland - Yesterday at BASELWORLD 2009, WISeKey, and Hublot announced a world first
at BaselWorld 2009 demonstrating an unique breakthrough solution that will
help reduce counterfeiting among the luxury watch industry. This solution
arrives during a period on which the watch industry is also impacted by the
crisis and needs to reassure its clients.

All Hublot watches (new and old) will be protected by WISeAuthentic(c), a
certification system of authenticity through a smartcard. By leveraging this
technology, online shopping and auction Websites have the ability to provide
its users a safe, secure transaction, avoiding counterfeited goods in its
product range.

“Counterfeiting represents approximately five to seven percent of all
world trade,” said Carlos Moreira, CEO of WISeKey. “Therefore, with the
luxury brand industries estimated to reach one trillion dollars (US) by 2010,
these companies need a solution that will prove authenticity. We are pleased
that WISeKey technology can be used in the fight against counterfeiting.”

“In the watch industry we are seeing a significant increase in
counterfeit goods,” said Jean-Claude Biver, CEO of Hublot. “It was imperative
for us as a company to find a way to not only protect our watches but also
those who were purchasing them. WISeKey has a strong track record in security
and authentication and when looking for a partner to help us in the fight
against counterfeiting we knew WISeKey was the right choice for us. We expect
that this technology will become the standard on this industry.”

Currently, Hublot is the first watch making company to reach this level
of protection for its products by associating digital anti-counterfeiting
technology with traditional watch making. This combination provides a
fail-safe solution, impossible to replicate at a cost that is a small
fraction of the amount lost in sales due to counterfeits.

“Every year, more than 40 million Swiss counterfeit watches enter the
market compared to 26 million genuine watches,” said Jean-Daniel Pasche,
President, Federation of the Swiss Watch Industry. “This is a significant
number that costs the Swiss watch industry, on a global basis, approximately
700 million to 800 million dollars (US). We are pleased to see companies are
taking this issue seriously and creating solutions that will get us closer to
stop counterfeiting.”

WISeAuthentic is also available for use with jewelry, beauty products,
haute couture as well as exotic items including jet aircraft engines or
high-tech automobile parts. For more information on this solution please
visit www.wisekey.com.

WISeKey
Daniel Ybarra, +41-22-594-3000
dybarra@wisekey.com

or

Hublot
Raymond Reuter, +35-26-21-15-2752
r.reuter@hublot.ch

Source: WISeKey SA

WISeKey: Daniel Ybarra, +41-22-594-3000, dybarra at wisekey.com or Hublot, Raymond Reuter, +35-26-21-15-2752, r.reuter at hublot.ch