Hyperoptic Bring First 1 Gig Residential Product to UK

LONDON, September 14, 2011 -

- Revolutionary Broadband Prices Announced to Take on the Big Players

Hyperoptic, the speed-breaking full fibre provider, is launching today, bringing UK consumers 1 Gigabit download and upload speeds for the first time.  Hyperoptic’s aim is to revolutionise broadband in the UK by bringing fibre directly into the premises resulting in a lightning fast connection - currently 140 times the speed of the UK average. (OFCOM)

This will allow residents to work from home at speeds normally only available to the select few in the workplace, increasing productivity and reducing commuting. Gamers and families where there are multiple Internet users are also set to benefit.

Hyperoptic will initially roll out its Gig services to large residential and commercial properties in London, moving to other UK cities in 2012.

Hyperoptic’s residential pricing will start at a comparatively low £12.50 per month for broadband (based on taking phone service with a £12.50 line rental, including free UK evening and weekend calls).  Their packages will include:

    20Mb/s                       Hyper-lite                 £12.50pcm
    100 Mb/s                     Hyper-active               £25.00 pcm
    1Gig                         Hyper-sonic                £50.00 pcm

Hyperoptic’s specially designed fibre-rich network will deliver end-user speeds at the actual speed advertised. This contrasts with copper based services, where the distance you live from the exchange and the number of other customers using the service determines your usable speed.

Dana Tobak, Managing Director of Hyperoptic explains, “There is a preconception that fibreoptic is expensive and therefore, can not be made available to consumers.  At the same time, the UK is effectively lagging in our rate of fibre broadband adoption.  Our pricing shows that the power of tomorrow can be delivered at a competitive and affordable rate.

“Going live today, we really feel we are at the start of an exciting journey in terms of taking broadband to the next level in the UK.”

For more information go to www.hyperoptic.com

About Hyperoptic

Hyperoptic delivers full fibre services with speeds of 1 gigabit that jump start the UK into the ‘real’ fibre revolution.  Hyperoptic was founded in 2011 by Boris Ivanovic, Chairman and Dana Tobak, Managing Director.  The same team previously co-founded the UK’s breakthrough 24meg ISP Be in 2005, which was sold to O₂ one and a half years later. Be’s market-leading customer service enabled them to win a number of awards including Which? ISP and PC Advisor’s Best Buy.

Contact: Abbie Dando;  hyperoptic@bottlepr.co.uk; +44(0)1865-882-988

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