IDP Education Announces First Two Clients in United Kingdom Expansion

MELBOURNE, Australia, March 10, 2011 - IDP Education, the world's leading provider of student placement
services, today announced it had secured agreements with two well respected
institutions - the University of Essex and the University of Kent -
representing its first client universities in the United Kingdom (UK).

The agreements mark a significant milestone in the company's plan to
enter the UK market by placing international students into UK universities
from the beginning of the 2012 academic year.

IDP Education Chief Executive, Anthony Pollock, said: "We are pleased to
welcome these two institutions as new clients of IDP and look forward to
working together to develop their profile across our global network with
students and counsellors alike."

The University of Essex is ranked eighth in the UK for teaching quality
and was ranked ninth out of all UK universities in the 2008 Research
Assessment Exercise (RAE). Many subjects have been rated as 'outstanding' by
international standards.

The University of Kent, the UK's European University, was ranked
fifteenth in the Times Higher Education's Student Experience Survey 2010. The
university has a strong international impact, with long-standing partnerships
with over 100 universities in mainland Europe and external networks with
leading institutions around the world. It is the only UK university with
specialist postgraduate centres in Brussels and Paris.

The entry of IDP into the UK is an extension of the company's
multi-destination marketing strategy that sees it already offer placement
into institutions in Australia and the United States.

"We have had strong interest from UK institutions since we first
announced our plans," Mr Pollock said. "It is clear from our discussions
across the UK that the experience and track record of IDP - gained over more
than forty years - is instrumental in their consideration to work with us. In
particular, two benefits that IDP offers clients are highly regarded:
firstly, access to market intelligence to inform their strategic plans, and
secondly, our student placement process that delivers quality students who
are well suited to the course they have chosen."

"Having IDP bring its experience to the UK market and to the University
of Essex is timely given our desire to have stronger and deeper relationships
with a more focussed group of highly professional and service-oriented
agents," said Tim Gutsell, Director of the International Office. "With so
many agents around the world vying for our attention and trying to secure a
share of this highly competitive business, we want to work with agents that
we can know and trust and that meet universities' and students' needs. We
think IDP will fit that bill."

Joanne Ganderton-Smith at the University of Kent said, "Kent is very
excited by the opportunities that our agreement with IDP presents. The key
attraction of working with IDP is the ability to extend our reach in key
markets as well as having the opportunity to raise our profile in emerging
and developing markets."

For more information on IDP and its services go to www.idp.com

ABOUT IDP EDUCATION

IDP Education, the world's largest international student placement
service, was established in 1969. It is jointly-owned by 38 Australian
universities and SEEK Limited, the leading online employment and training
company. In addition to the student placement division, IDP is a major
sponsor of research into international education and pioneered forecasting of
international student trends and growth.

IDP has developed a strong reputation across South East Asia, The Middle
East, North Asia and South Asia. Working from 80 offices in more than 25
countries, IDP assists students navigate the entire process of application to
placement.

IDP also is part-owner of IELTS - the world's leading English language
proficiency test - with the British Council and University of Cambridge ESOL
Examinations. IELTS is recognised by more than 6,000 institutions around the
world and more than 1.5 million tests are sat each year. IDP conducts IELTS
tests at 100 test centres in 35 countries.

    For further media enquiries, contact Porter Novelli Melbourne:

    Nicole Hamilton
    nhamilton@porternovelli.com.au
    +61-3-9289-9555
    +61-419-316-621

    Michael Clark
    mclark@porternovelli.com.au
    +61-3-9289-9555
    +61-434-317-021

    Tim Dodd
    IDP Education
    tim.dodd@idp.com
    +61-407-440-160

Tim Dodd of IDP Education, +61-407-440-160, tim.dodd at idp.com; or Nicole Hamilton, +61-3-9289-9555, +61-419-316-621, nhamilton at porternovelli.com.au, or Michael Clark, +61-3-9289-9555, +61-434-317-021, both of Porter Novelli Melbourne for IDP Education