Imagini Launches Widget That Turns Pictures Into Profit

LONDON - VisualDNA Shops: Ecommerce, Personalization, SEO and Analytics in Under 5 Minutes

Imagini, the inventor of VisualDNA(TM) (www.visualdna.com), today announced the alpha launch of VisualDNA Shops (shops.visualdna.com/, a monetization widget that enables every blogger and web publisher to easily add personalized product recommendations, and start generating detailed demographic, psychographic and behavioral analytics of their visitors. VisualDNA Shops delivers real-time product suggestions from Amazon.com to every site visitor, based on responses to a series of simple visual questions. Products range from mobile phones to travel accessories, digital cameras and gadgets and we plan to also include products from sites such as eBay and Shopping.com in the coming weeks.

VisualDNA Shops allows bloggers and publishers of any size to connect and understand more about their visitors’ preferences as well as providing a new way to monetize their traffic, since a percentage of every purchase is paid directly to the website or blog owner. VisualDNA Shops draws upon Imagini’s proprietary recommendation engine that it is powered by millions of users, enabling suggestions to be drawn from like-minded visitors from all over the world. Given that Amazon alone has more than 96,250 digital cameras in stock, and the keywords “mobile phone” in Google nets 204 million results, this is also a tool that will help consumers navigate the seemingly endless choices by tapping into the collective likes and dislikes of global consumers on a scale never previously possible.

VisualDNA Shops is also available as a Pro version for US$2.99 a month. This comes with advanced analytics that allows site owners and bloggers to view the types of visitors that come to their webpage, as well as who they are and what appeals to them. The Pro version also allows for new products to be suggested to different types of shopper, and “Similar Site” analysis that shows visitors other sites visited by people with similar preferences. These shared links will directly enhance search engine optimization (SEO).

Charles Wiles, Managing Director, Imagini, says: “VisualDNA Shops provides an addition and alternative to online advertising, as well as allowing you to connect with your site visitors in a very personal way. Now, you will be able to increase consumer engagement and understanding by providing highly relevant suggestions of products from some of the leading ecommerce sites in the world.”

Bloggers and publishers can have their own shop live in less than five minutes by visiting shops.visualdna.com/ and copying a simple piece of HTML code into their page. There is also an online demonstration, narrated by author, comedian, actor and Twitter celebrity Stephen Fry. VisualDNA Shops is currently in private beta, but if you don’t have an invitation code you can enter your email address and you will be sent one shortly when the site opens up.

About Imagini(TM)

Imagini, the company behind VisualDNA (www.visualdna.com), is a strategic partner to online publishers, retailers, and global consumer brands. These companies use VisualDNA technology to understand and connect with their customers in a unique way. Clients include MSN, Hotels.com, Lastminute.com, Nectar, Vodafone, the British Army and PepsiCo International. Imagini has profiled more than 15 million people using VisualDNA since the company was founded in 2006.

Imagini also operates a consumer site called Youniverse.com(TM) which has a reach of nearly 1m unique users per month, and was recently nominated by BBC Click as ‘one of the best sites on the web’. For more information about Imagini and its brands, visit www.visualdna.com or www.youniverse.com.

Press contacts: UK/Europe Vikki Chowney Six Degrees +44-(0)1628-480280 Vikki.chowney@sixdegreespr.com Skype: vikki.chowney Twitter: vikkichowney US Kathy Johnson Consort Partners, Inc. Cell: +1-415-823-9566 Email: visualdna@consortpartners.com Twitter: twitter.com/kathy_johnson

Source: Imagini

UK/Europe, Vikki Chowney of Six Degrees, +44-0-1628-480280, Vikki.chowney at sixdegreespr.com, Skype: vikki.chowney, Twitter: vikkichowney; or US, Kathy Johnson of Consort Partners, Inc., +1-415-823-9566, visualdna at consortpartners.com, Twitter: https://twitter.com/kathy_johnson, both for Imagini