Accelerates SME Awareness Through its New Brand Campaign

Tuesday, January 11, 2011

NEW DELHI, January 12, 2011 -

    - Kicks off the campaign on Radio across the country from January 12
    - Massive nationwide campaign in print, online, outdoor et al to follow
      from next week onwards
    - Aims to educate MSMEs on importance of online presence for their
    - Illustrates catalysing role played by in growth of MSMEs

Beginning the year with an enhanced commitment to Micro, Small and Medium
Enterprises (MSMEs) in India,, India's largest online B2B
marketplace has launched its new nationwide brand campaign today. The drive
goes live on radio, a medium with growing popularity in the country, and
covers leading stations such as Radio Mirchi 98.3 FM, Big FM 92.7 FM, Red FM
93.5 FM. Capturing the airwaves, IndiaMART jingles will air on these radio
stations across 15 cities - Delhi, Mumbai, Kolkata, Chennai, Pune, Ahmedabad,
Hyderabad, Bangalore, Surat, Rajkot, Vadodara, Jalandhar, Kanpur, Indore and

Bullish on the new brand awareness campaign, Mr. Dinesh Agarwal, Founder
and CEO, said, "Since our inception, we have given our best to
be a part of the MSME growth story in the country. We believe in the business
potential that MSMEs possess, which can quadruple with them going online. We
associate high importance with the same in every brand awareness drive we
embark on. With this new campaign, we aim to further enhance our dedication
to the MSME sector and build our identity, which is rooted in doing what we

The campaign will commence in print, online, outdoor and other media
across the country next week onwards. It will cover leading newspapers
(financials, mainlines, vernaculars), magazines (trade and business),
websites besides unique channels for outdoor branding.

Last year too, had launched a massive 360-degree
nation-wide awareness campaign for MSMEs. Covering leading newspapers such as
The Economic Times, Mint, Business Standard, Times of India, Hindustan Times,
Deccan Chronicle, Dainik Jagran, Dainik Bhaskar, Eenadu, Rajasthan Patrika,
Divya Bhaskar, magazines like Business World, Entrepreneur, DARE, Jasubhai
Media, Business Star, SME World, among others, the campaign was a resounding
success. The campaign was aired across different centres of three main radio
stations - Radio Mirchi, Radio City and Red FM. It was also run on Google,,,,,, and several other top websites.

About is India's largest online B2B marketplace connecting global
buyers with suppliers through business directories, online product catalogs,
buy-sell offers, industry specific marketplaces, printed media and trade
shows participation.

Founded in 1996 by Mr. Dinesh Agarwal (CEO), the company has a pan-India
presence in over 100 cities. With over 2400 employees located across 55
offices in the country, offers an extensive range of
value-added products and services to its 1 million registered members and
nearly 5 million global buyers across various industries and verticals. has won numerous awards over the years and has been widely
covered by media such as CNBC, BBC, BusinessMoney, CNN, Businessworld,
Economic Times, Financial Express, etc for its pioneering role in promoting
SME business in the country. Its existing investors include Intel Capital and
Bennett, Coleman & Co. Ltd (Times Group), India's largest print media group.

For more information, please visit:

Media Contacts

    Pawandeep Kaur
    Manager - PR
    T: +91-120-3911000
    F: +91-120-2424943

Media Contacts: Pawandeep Kaur, Manager - PR,, T: +91-120-3911000, F: +91-120-2424943, E: pr at

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