IndiaMART.com Participates in 3rd National Conference on Digital Commerce

Organised by IAMAI and eBay, the Conference Highlights the Key Issues, Challenges and Opportunities of e-Commerce in India

NEW DELHI, January 27, 2011 - While internet has shrunken the world, its by-product Digital Commerce
has completely changed the business landscape. Several experts from the
internet and mobile industry got together at the 3rd National Conference on
Digital Commerce, organised by IAMAI (Internet and Mobile Association of
India) and eBay in Mumbai recently, and deliberated on how Digital Commerce
has come of age while also elaborating on various factors associated with it.
Realising the importance of the subject for Micro, Small and Medium
Enterprises, IndiaMART.com, India's largest B2B marketplace, associated
itself with the Conference. The Conference brought forward different facets
of digital commerce in India.

The eminent dignitaries present at the event included Jean Francois Van
Kerkhove, Vice President- Strategy, eBay Inc; Mr. Dinesh Agarwal, Founder &
CEO, IndiaMART.com; Mr. Anupam Mittal, Chairman and Managing Director, People
Group; Mr. Rajesh Agrawal, Secretary, Agriculture, Dairy, Development,
Fisheries and Animal Husbandary, Government of Maharashtra; among others.
There were several panel discussions held as part of the Conference.

Speaking as part of the panel discussion on "Digital Commerce has come of
age," Mr. Dinesh Agarwal, Founder and CEO, IndiaMART.com, said, "B2B
Marketplaces are successful e-commerce enablers and have redefined the
business dynamics in the country. They are providing much-required fillip to
the MSMEs." On the way forward for Digital Commerce, he said, "Digital
Commerce possesses the potential to connect small towns and rural areas,
which is a crucial area for further growth."

Other speakers in this discussion included Mr. Rajesh Sawhney, President,
Reliance Big Entertainment; Mr. Rajesh Nahar, Co-founder & President,
Cbazaar.com; Mr. Amarinder Dhaliwal, VP & Business Head - Auto & eCommerce,
Times Internet; and Mr. Anup Seth, Senior Vice President, Future Bazaar.

Shedding light on the modes to adopt e-commerce, Mr. Anupam Mittal shared
that a key challenge which digital commerce companies are facing today is to
make the consumers comfortable with the medium. He said, "Lot of people are
still not completely aware of and comfortable with using the digital medium.
We, companies and the government, have to walk together to drive broadband
penetration through consumer marketing."

Mr. Jean-Francois Van Kerckhove, Vice President - Strategy, eBay Inc.
shared, "India is presently at a major inflection point as far as e-commerce
is concerned. It is extremely important to ensure that broadband and mobile
spread is increased so as to ensure that a much-needed impetus is given to
the e-commerce sector. Also a set of business-friendly regulations will help
in driving web adoption that will in turn drive online commerce."

The Conference was highly acclaimed by around 350 delegates present
there. It underlined the importance of exploring Digital Commerce for
businesses across sectors.

About IndiaMART.com

IndiaMART.com is India's largest online B2B marketplace connecting global
buyers with suppliers through business directories, online product catalogs,
buy-sell offers, industry specific marketplaces, printed media and trade
shows participation.

Founded in 1996 by Mr. Dinesh Agarwal (CEO), the company has a pan-India
presence in over 100 cities. With over 2400 employees located across 55
offices in the country, IndiaMART.com offers an extensive range of value-
added products and services to its 1 million registered members and nearly 5
million global buyers across various industries and verticals.

IndiaMART.com has won numerous awards over the years and has been widely
covered by media such as CNBC, BBC, BusinessMoney, CNN, Businessworld,
Economic Times, Financial Express, etc for its pioneering role in promoting
SME business in the country. Its existing investors include Intel Capital and
Bennett, Coleman & Co. Ltd (Times Group), India's largest print media group.

For more information, please visit:
www.indiamart.com/press-section

About IAMAI

The Internet & Mobile Association of India (IAMAI) is a not-for-profit
industry body registered under the Societies Act, 1896. Its mandate is to
expand and enhance the online and mobile value added services sectors. It is
dedicated to presenting a unified voice of the businesses it represents to
the government, investors, consumers and other stakeholders. The association
addresses the issues, concerns and challenges of the Internet and Mobile
economy and takes a leading role in its development.

For more information, please visit: www.iamai.in

Media Contacts

    Pawandeep Kaur          Internet and Mobile Association of India (IAMAI)
    Manager - PR            Kalyan Biswas
    T: +91-120-3911000      Mobile: +91-9971768811
    F: +91-120-2424943      Tel: +91-11-46570328
    E: pr@indiamart.com     E-mail: kalyan@iamai.in

Media Contacts: Pawandeep Kaur, Manager - PR, T: +91-120-3911000, F: +91-120-2424943, E:
pr at indiamart.com; Internet and Mobile Association of India (IAMAI) Kalyan
Biswas, Mobile: +91-9971768811, Tel: +91-11-46570328, E-mail: kalyan at iamai.in