Brings "More Buyers, More Suppliers, More Business" to MSMEs

Wednesday, January 19, 2011

NEW DELHI, January 20, 2011 -

    - Extends its brand campaign to Print & Online media along with Radio,
      goes local with laser focused marketing strategy
      - To run for over two months across the country
      - Outdoor campaign to commence in February
      - Focus on synergising business opportunities for buyers & suppliers
        through marketplace -

For a long time, there has been a gap whenever suppliers have tried to
reach out to a larger set of buyers and vice versa. It is this challenge
which is addressed in's latest brand campaign. The country's
largest online B2B marketplace announces that it has extended its nationwide
brand campaign to print and online media after launching it on leading radio
stations last week. The new drive relies on the theme of "More Buyers, More
Suppliers, More Business". It seeks to demystify how more than 50 lakh buyers
from over 95 countries, 10 lakh suppliers in 50,000 categories, rely on to find relevant business partners and approximately Rs. 10,000
worth of annual B2B transactions take place through the marketplace.

The two month long campaign will not only make use of conventional
media including print, but will also have a healthy mix of contemporary media
forms such as digital, outdoor, social media etc., and follow a pinpoint
strategy to reach out to as many Micro, Small and Medium Enterprises (MSMEs)
in the country. The Outdoor campaign is slated to commence in February and
will cover major industrial hubs, traffic choke-points across the country.

Underlining the need to enhance MSME awareness about the benefits of B2B
marketplace, Mr. Dinesh Agarwal, Founder and CEO,, said,
"Before commencing with our business, we had identified the lacuna existing
between buyers and suppliers. Thus, was incepted to help MSMEs
seize business opportunities by easily locating relevant business partners
through an online B2B platform. Our latest brand campaign strongly echoes
the similar essence and illustrates our commitment to establish an
understanding among more and MSMEs to utilise the Internet as the most
effective medium to do business and grow."

The Print campaign will cover more than 20 national dailies encompassing
financials, mainlines and vernaculars such as Economic Times, Times of India,
Hindustan Times, The Hindu, Amar Ujala, Dainik Jagran, Dinakaran, Dainik
Bhaskar, Divya Bhaskar, etc. and over 50 business & trade magazines such as
Business World, DARE, Entrepreneur, Business Star, Jasubhai Media
Publications, Four Square Media, among others. It will also run on the world
wide web through Google adwords and Times Internet Limited, et al.

Online B2B marketplaces such as have revolutionized ways
of doing business and set a new paradigm of competitiveness. They are a
one-stop solution for MSMEs giving them 24X7 access to global markets in no
time and without having to travel. However, MSMEs are still lacking in the
use of technology for their business operations.'s focus is
to educate them about the benefits of online B2B marketplaces through its
brand campaign. This is explained well through catchy one-liners on radio
and creative ad in print and online media.

About is India's largest online B2B marketplace connecting global
buyers with suppliers through business directories, online product catalogs,
buy-sell offers, industry specific marketplaces, printed media and trade
shows participation.

Founded in 1996 by Mr. Dinesh Agarwal (CEO), the company has a pan-India
presence in over 100 cities. With over 2400 employees located across 55
offices in the country, offers an extensive range of value-
added products and services to its 1 million registered members and nearly 5
million global buyers across various industries and verticals. has won numerous awards over the years and has been widely
covered by media such as CNBC, BBC, BusinessMoney, CNN, Businessworld,
Economic Times, Financial Express, etc for its pioneering role in promoting
SME business in the country. Its existing investors include Intel Capital and
Bennett, Coleman & Co. Ltd (Times Group), India's largest print media group.

For more information, please visit:

    Media Contacts
    Pawandeep Kaur
    Manager - PR
    T: +91-120-3911000
    F: +91-120-2424943

Media Contacts: Pawandeep Kaur, Manager - PR, T: +91-120-3911000, F: +91-120-2424943, E:pr at

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