IndiaMART.com Plans Massive SME Awareness Campaign

NEW DELHI, July 16, 2010 -

    - To be Launched in 2-3 Weeks, Campaign's Theme Centers on
      Boosting Awareness Amongst SMEs on the Need to go Online
    - Educate Buyers & Suppliers on how They can Leverage Internet for
      24X7 Global Presence, Cost-Effective Marketing & B2B Matchmaking
    - Highlight Catalyzing Role of B2B e-Marketplaces Like
      IndiaMART.com in Growth of SMEs
    - Nation-Wide Drive to be Launched Across Newspapers, Magazines,
      Online, Radio, Electronic & Outdoor Media

Most common yet major challenge suppliers and buyers face today is
locating the right partner for business. In an attempt to assist these
entrepreneurs to easily explore new markets and find the relevant business
associates, IndiaMART.com is planning to start a massive nation-wide
awareness campaign in next two-three weeks. The six-month long brand
campaign, to be launched across newspapers, magazines, online, radio,
electronic and outdoor media, would lay thrust on synergising business
opportunities 'online' for both suppliers and buyers across the globe. In
addition, it would boost awareness on the cost-effective marketing
possibilities available on the IndiaMART.com platform which could be
leveraged by the Small and Medium Enterprises (SMEs) to a great extent at
anytime and from anywhere.

Drawing attention to the fast-changing nature of conducting businesses,
Mr. Dinesh Agarwal, Founder and CEO, IndiaMART.com, said, "Internet has
completely changed the dynamics of businesses across the globe. In fact,
having web presence has become a prerequisite for any company's existence.
With over 20 million SMEs in India alone, we, at IndiaMART.com, see huge
potential in integrating the SMEs with Internet for better business
possibilities and are determined to bring them on the global map. Our new
campaign would reinforce this commitment and take it to a next level with a
focused approach in a big way."

Internet is more than just a word today. It is not only credited with
providing 24X7 presence to companies through minimal investment of cost and
time, but also breaks the geographical barriers. Taking cue from this, the
new brand campaign from IndiaMART.com would emphasize on how SMEs and MSMEs
can benefit tremendously through B2B marketplaces on Internet. The aim would
be to help them tap unexplored markets, capitalize B2B matchmaking
opportunities through cost-effective online marketing.

Underlining the role of such an intensive campaign to be undertaken by
the company, Mr. Arun Tyagi, General Manager - Marketing, IndiaMART.com,
shared, "Today, SMEs are largely aware about Internet. However, they lack
knowledge to leverage the same and in particular online B2B marketplaces for
their business growth. This is what drives our marketing strategy and
therefore the campaign's focus on market development through awareness and
education about online B2B marketplaces amongst SMEs. Our idea is to
highlight how easy it is to find variety of buyers and suppliers online from
your personal computer. This is evident with the fact that some SMEs are
already online and reaping the benefits. At IndiaMART.com itself, we enjoy
support and trust of more than 9 lakh registered suppliers and over 30 lakh
unique business visitors every month. Hence, as a market leader, we are proud
to take the first step in overall market development for online B2B
marketplaces in India."

The roaring success of the campaign undertaken last year proved to be a
move in the right direction. It led to sizable increase in the number of
registration with IndiaMART.com. A first of its kind branding experiment, the
campaign saw IndiaMART.com's fixed presence on all the pages of
Timesofindia.com and Economictimes.com. Moreover, the campaign was aired
across 12 stations of Radio Mirchi including Delhi, Mumbai, Kolkata, Pune,
Hyderabad, Bangalore, Ahmedabad, among others. Besides, apart from front page
ads in prominent newspapers such as Economic Times and Times of India, the
campaign was run on Google, Yahoo, Rediff, Moneycontrol, Indianexpress.com
and more than 1000 other top websites through various ad networks. This year
too, the nation-wide awareness drive will follow on the footprints of the
previous campaign while also tapping the electronic medium.

About IndiaMART.com

IndiaMART.com is India's largest online B2B marketplace connecting global
buyers with suppliers through business directories, online product catalogs,
buy-sell offers, industry specific marketplaces, printed media and trade
shows participation.

Founded in 1996, the company has a pan-India presence in over 100 cities.
With over 1500 employees located across 39 offices in the country,
IndiaMART.com offers an extensive range of value-added products and services
to its 700,000 registered members and nearly 5 million global buyers across
various industries and verticals.

IndiaMART.com has won numerous awards over the years and has been widely
covered by media such as CNBC, BBC, BusinessMoney, CNN, Businessworld,
Economic Times, Financial Express, etc for its pioneering role in promoting
SME business in the country. Its existing investors include Intel Capital and
Bennett, Coleman & Co. Ltd (Times Group), India's largest print media group.

For more information, please visit:
www.indiamart.com/press-section/

    Media Contacts
    Pawandeep Kaur
    Manager - PR
    IndiaMART.com
    M: +91-9990098828
    T: +91-120-3911000
    F: +91-120-2424943
    E: pr@indiamart.com

Media Contacts: Pawandeep Kaur, Manager - PR, IndiaMART.com, M: +91-9990098828, T: +91-120-3911000, F: +91-120-2424943, E: pr at indiamart.com .