IndiaMART.com Reaches out to Buyers in its New Brand Campaign

NEW DELHI, August 4, 2011 -

• IndiaMART.com Brand Awareness Campaign Goes Live
• Aims to Educate SMEs, Especially Buyers About the Benefits of Accessing Verified Suppliers Online for Their Sourcing Requirements
• Running Successfully on Radio Mirchi (98.3 FM), Red FM (93.5 FM) & all Major Websites

After achieving success in educating suppliers about generating sales online and growing their business, IndiaMART.com, India’s largest online B2B marketplace, looks to buyers in its new brand campaign. The latest awareness drive from the company has taken off nationally with much aplomb. Spanning the most effective mediums - radio and online, the campaign seeks to help buyers find a huge pool of verified and reliable suppliers on IndiaMART.com for their specific buying requirements.

IndiaMART Radio jingles can be heard on Radio Mirchi (98.3 FM) and Red FM (93.5 FM) across more than 15 cities spanning Delhi, Mumbai, Kolkata, Pune, Hyderabad, Bangalore, Jaipur, Baroda, Rajkot, Lucknow, Ahmedabad, Chennai, Coimbatore, Jalandhar and Indore. The campaign is concurrently running on hundreds of websites such as hindustantimes.com , zeenews.com, mid-day.com, enadu.net, telegraphicindia.net, mathrubhumi.com, hindu.com, deccanherald.com, outlookindia.com, tribuneindia.com, tehelka.com, punjabkesari.com, and many others.

Elaborating on the importance of the campaign, Mr. Dinesh Agarwal, Founder & CEO, IndiaMART.com, said, “Our core strategy is to scale up awareness level of SMEs with respect to the Internet. If in past brand campaigns, we brought attention of suppliers to the online medium, we reach out to buyers this time to strengthen the entire ecosystem. We hope this awareness drive proves to be an eye-opener for them.”

The nationwide campaign is an effort to build confidence of buyers in the online medium for business. Success stories of buyers, who have actively utilized the online medium for their buying requirements, are shared with millions of listeners and viewers of the radio channels and websites respectively in this campaign. The buyers highlight how they can search from over 10 lakh CRISIL verified suppliers on IndiaMART.com and can easily get in touch with suppliers without leaving their office, among others.

Past campaigns have been, to a large extent, successful in bridging a wide gap between suppliers and buyers. The effort continues with the optimism that the campaign will further motivate enterprises to migrate to the online medium for their respective business purposes.

About IndiaMART.com

IndiaMART.com is India’s largest online B2B marketplace for Small & Medium Size Businesses, connecting global buyers with suppliers. The company offers a platform & tools to over 1 million suppliers to generate business leads from over 5 million buyers, who use the platform to find reliable & competitive suppliers. The company has over 4000 employees located across 75 offices in the country. Its existing investors include Intel Capital and Bennett, Coleman & Co. Ltd.

Products & Services

IndiaMART.com offers products that enable small & medium size businesses generate business leads (online catalogs/store-fronts), establish their credibility (third party verified trust profile) and use business information (finance, news, trade shows, tenders) for their business promotion.

For more information, please visit: www.indiamart.com/corporate/press-section.html

Media Contacts

Pawandeep Kaur
Manager - Corporate Communications
T: +(91)-(120)-3997600
F: +(91) 0120-3997666
E: corpcomm@indiamart.com

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