Supports the Largest Citizen-driven Initiative to Clean Yamuna

Sunday, March 14, 2010

NEW DELHI, March 15, 2010 -

    - First time association with a public initiative of such large scale.
      Associating with "Meri Dilli Meri Yamuna" (MDMY), is among the biggest
      CSR initiatives by, for a noble cause like cleaning up

    - MDMY has been initiated by the Art of Living Foundation of Sri Sri Ravi
      Shankar to clean-up Yamuna before Commonwealth Games. The effort is to
      Make this campaign a people's movement, exhorting mass participation.

    - A grand event on 16th March 2010 in Delhi to launch the initiative, is actively supporting the event. Starting a series of
      such steps, a massive clean-up drive on the Yamuna's bank was organized
      on 14th March.

As a responsible corporate citizen performing its corporate and social
obligations at the highest level,, the country's largest online
B2B marketplace, is supporting the 'Meri Delhi Meri Yamuna' (MDMY) initiative
- the largest public initiative to clean up the Yamuna and restore it to its
past glory, before the Commonwealth Games.

MDMY started as an initiative of The Art of Living, but it's now a full
blown Citizen's Action Plan. Dozens of NGOs and Companies have already joined
as Partners.

Yamuna is immensely important for the economic, ecological and basic
needs of the region and its people. Sadly, over the years, it has become one
of the most endangered waterways in India. More than half of 3.6 billion
tonnes of sewerage produced in Delhi everyday flows into Yamuna untreated.
And we are dependent on Yamuna for more than 60% of the water needed by the
Delhi region. Numerous attempts have been made but with little success, and
doubt still persists about what will happen in future. The Centre for Science
and Environment, which regularly monitors the quality of Yamuna water,
maintains that between 75% to 80% of the river's pollution is the result of
raw untreated sewage. Yamuna's frothy brew has become so glaring that it can
be viewed on Google Earth.

Mr. Dinesh Agarwal, Founder & CEO of expressing his views
on this significant initiative said, "Almost all great cities and
civilizations across the world are nestled around great rivers be it Paris,
Tokyo, Seoul, New York or London. Delhi citizens too have a great river, but
sadly we have stopped caring for it. It's time we show our pride in this
national treasure before we loose it forever. We at are proud
to play our part with the best of our abilities to help clean Yamuna, but a
sustained support for a longer period of time will be required from every
quarter, before we realize this dream."

The MDMY's other CSR partners include, Times of India, Star News,
Phillips, SBI, Bajaj Allianz, Indraprastha Gas Limited, The UNESCO, World
Bank, JICA (Japan International Cooperation Agency) have pledged their
support for this hugely ambitious initiative. on its part is
promoting the initiative across its network, and its management and employees
are taking part in this clean-up drive as well.

The Meri Dilli Meri Yamuna (MDMY) citizen initiative is being formally
launched on 16th March, 2010, 7 pm onwards at Purana Qila in Delhi by his
holiness Sri Sri Ravi Shankar, where the citizens and leaders from all walks
of life would be present to mark the occasion. A massive cleaning drive was
also undertaken on March 14th on the Yamuna bank, which will be followed a
series of such steps.

The aim of MDMY is "Sparkling Yamuna Shining Delhi." Surely, the revival
of Yamuna will mean a protection of our heritage and the currently endangered
bio-diversity of the eco-system, and will also be a huge contributor for
tourism, a healthier and sustainable urban environment and a restoration of
critical water resource.

About is India's largest online B2B marketplace connecting global
buyers with suppliers through business directories, online product catalogs,
buy-sell offers, industry specific marketplaces, printed media and trade
shows participation.

Founded in 1996, the company has a pan-India presence in over 100 cities.
With approximately 1200 employees located across 31 offices in the country, offers an extensive range of value-added products and services
to its 700,000 registered members and nearly 5 million global buyers across
various industries and verticals. has won numerous awards over the years and has been widely
covered by media such as CNBC, BBC, BusinessMoney, CNN, Businessworld,
Economic Times, Financial Express, etc for its pioneering role in promoting
SME business in the country.

Its existing investors include Intel Capital and Bennett, Coleman & Co.
Ltd (Times Group), India's largest print media group.

For more information, please visit:

    Media Contacts
    Arun Tyagi
    Marketing & PR
    M: +91-9711003832
    T: +91-120-3911000
    F: +91-120-2424943

Media Contacts:, Arun Tyagi, Marketing & PR, M: +91-9711003832, T: +91-120-3911000, F: +91-120-2424943, E: pr at

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