Intel(R) Breathes Digital Life into Classic Art at London Design Festival

LONDON, September 22, 2011 -

Intel Corporation today opens the doors to its unique art and technology exhibition at London Design Festival, “Remastered: A Visibly Smart Production from Intel”. Blending classic art with the latest technology, artwork from Van Gogh to Da Vinci is re-imagined for a digital generation. The exhibition is open from 22^nd - 25^th September at East London’s Old Truman Brewery, Shop 14.

In the latest evolution of the project, conceptual artist Maxence Parache adds to the Remastered collection with his reinterpretation of Matisse’s iconic “Dance II”. Inspired by the hypnotic design of the original painting, Maxence’s creation brings together Intel^® 2^nd Generation Core^[TM] processor technology with interactive cloud particle projection. Inviting viewers to enter a giant, mirrored installation, each movement is captured by dynamic digital brush strokes and reflected on each wall. Using the mirrored walls to create a dialogue between analogue and digital, the innovative technique allows the user to create an individual expression of the classic work, simply with motion.

Maxence Parache, digital artist at Central St Martins, said: “My aim is to invite the viewer to enter an immersive and dreamlike experience where one can interact with the circle of dancers. The main idea was to transform the powerful and vivid colours of the painting by projecting them directly onto the viewers, while also involving the viewers in the work. I have taken influence from Fauvism and have explored this through physical computing, capturing the wild and intense primeval atmosphere of Dance II.”

“Maxence’s addition to the Remastered collection crowns an inspirational exploration of the relationship between art and technology. Working with emerging artists, from a variety of background and disciplines, has been a real cultural journey” added Gail Hanlon, marketing director, Intel UK & Ireland. “Using our technology to create stunning visual masterpieces is the perfect way to celebrate our Visibly Smart campaign. We hope Intel technology can inspire the next generation of era defining art.”

Launching in March with critical acclaim, Remastered began as a free public exhibition at London’s prestigious One Marylebone. Since its opening, the exciting exhibition has visited Manchester and appeared as a popular innovation workshop series across London. Realising the creative potential of technology, Remastered offers a look at a past with modern technology - a glimpse into a world unlocked by digital. It is also available as an online gallery: www.intel.co.uk/remastered

Remastered appears at Tent London’s showcase during London Design Festival. It is open to the public from 10am today until 6pm Sunday 25^th September. Bringing to life Intel’s Visibly Smart campaign, the creative expose features the following works:

• Salvador Dali’s “The Persistence of Memory” (1931): Daniel Swan (moving image)
• Edvard Munch’s “The Scream” (c. 1893): Lung (sculpture, sound and animation)
• J. M. W. Turner’s “Rain, Steam and Speed - The Great Western Railway” (1844): Eric Shockmel (3D animation)
• Henri Matisse’s “Dance II” (1909-1910): Maxence Parache (particle cloud projection and interactive performance)
• “Venus de Milo” (130-100BC): Paul Bryan and Jonathan Ryall (moving image)
• Caspar David Friedrich’s Wanderer above the Sea of Fog” (1818): Rafael Pavon (stereoscopic 3D animation)
• Edgar Degas’ “Dancer with a Bouquet of Flowers” (”Star of the Ballet”) (1878): Sara Hibbert (moving image and photography)
• Vincent Van Gogh’s “The Starry Night” (1889): Midnight Toastie (interactive installation)
• Leonardo da Vinci’s “The Last Supper” (1499): Bompas & Parr (food design and photography)

About Intel

Intel (NASDAQ: INTC) is a world leader in computing innovation. The company designs and builds the essential technologies that serve as the foundation for the world’s computing devices. Additional information about Intel is available at www.intel.com/pressroom and blogs.intel.com.

About jotta

jotta is an art and design community founded in partnership with Central Saint Martin’s College of Art and Design and the broader University of the Arts London.

Our collective exists to provide a platform for the best emerging artists and designers, bringing over 8,000 members together through the production of new work, projects and exhibitions. The jotta team of designers, curators and art directors collaborate with our community to deliver a broad range of creative output, from exhibitions, installations and original artworks through to films, print publications, branding and products. Contact hello@jotta.com

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Perveen Akhtar, Intel UK PR Manager, +44-(0)-1793-403136, perveen.akhtar at intel.com; Dan Bulteel, Hill & Knowlton, +44-(0)207-413-3193, dan.bulteel at hillandknowlton.com