Interead Launches New ereader and Online Bookstore

NEW YORK and READING, England - COOL-ER is small, light and affordable; CoolerBooks.com is world’s largest online bookstore

In an industry dominated by ereaders built for fans of gadgets rather than books, Interead Ltd., today launched the COOL-ER, an ereader built by and for readers, and COOLERBOOKS.com, the world’s largest online bookstore featuring more than 750,000 titles.

“This is the iPod moment for ereaders,” explained Neil Jones, Founder & CEO of Interead. “COOL-ER is designed — and priced — for people who love to read and share books, and this is the first ereader that people won’t be embarrassed to be seen with in public.”

Jones will be speaking today at BookExpo America at the Jacob Javits Center in New York.

COOL-ER is available now and works in every country on the planet. Books from COOLBOOKS.com can be shared with up to five other readers to let friends and families share the works they love. Weighing in at only 6.3 ounces — less than a paperback and 40% lighter than Amazon’s Kindle 2 — and costing only US$249 (189 pounds Sterling, euro 219), COOL-ER supports books in all of the most commonly used ebook formats (EPUB, TXT, JPEG, and PDF). COOL-ER is available in eight colors — red, blue, hot pink, violet, light pink, green, black and silver — and supports books written in English, Spanish, Portuguese, German, French, Russian, and Traditional & Simplified Chinese.

COOL-ER includes one gigabyte of storage for hundreds of books, and a Secure-Digital (SD) card slot for up to 4 gigabytes of additional storage. Readers can also listen to music and audio books on COOL-ER. COOL-ER’s rechargeable, removable battery lasts a whopping 8,000 page-turns, and can be recharged in approximately three hours.

COOL-ER’s E Ink Vizplex screen mimics a book page, making the text viewable at any angle, even in direct sunlight, without eye strain.

For more information, log on to www.CoolReaders.com and www.CoolerBooks.com.

About Interead

Based in Reading, England, and New York, Interead and its products COOL-ER and CoolerBooks.com, are the creation of seasoned entrepreneur Neil Jones. COOL-ER is the lightest and most affordable ereader available, which accommodates popular formats, including EPUB, PDF, JPG and TXT. CoolerBooks.com is the largest ebook store in the world, with more than 750,000 books, and the only ebook store that lets users share books without purchasing additional copies. For more info, log on to www.Interead.com.

Source: Interead Ltd.

Nancy Hite, RLM Public Relations, +1-212-741-5106 x211, cooler at RLMpr.com, for Interead Ltd.