iPod Comes Out on Top as Most Prized Possession

Only 1% of People Regard Wedding Ring as Their Most Valued Asset

LONDON, September 12, 2010 - After new versions of the iPod were recently launched, the portable media
playing devices have been voted 'most prized possession' amongst Facebook
users, coming out just on top ahead of the Blackberry and closely followed by
iPhones and laptops.

Meanwhile, only 1% of respondents regarded their wedding ring as their
most prized possession, whilst cars were the favourites of only 4% of people
on the social network. Dogs got 9% of the vote and cats received 5%.

The survey was carried out in August on behalf of insurance firm Protect
Your Bubble, (www.protectyourbubble.com/gadget-insurance/?agg=cmediap)
with 12% of the 500 respondents voting for their iPods as their most prized
possession, just outdoing the Blackberry, which received 11.5% of the votes.

The first iPod launched in 2001 and the devices are still hugely popular
despite the massive surge in purchases of smartphones in the last 12 months,
with new versions of the iPod nano and iPod touch recently hitting the
shelves alongside the iPod shuffle and the iPod classic.

Stephen Ebbett, spokesperson for www.protectyourbubble.com
(www.protectyourbubble.com/gadget-insurance/?agg=cmediap) stated, "As
online insurers it is particularly interesting for us to see what people
regard as their most prized possession and with the iPod evolving so much
since its release it has clearly won a place in our hearts. The popularity of
the device over laptops and smartphones is quite revealing and we offer
competitively priced policies to cover the entire range of gadgets."

"Perhaps some of the results show more about the demographics and
preferences of Facebook users, with wedding rings and cars so far down the
scale, but the iPod definitely seems to still rule as the gadget of choice."

    Survey results in full:

    iPod 12%
    Blackberry 11.5%
    iPhone 10%
    Laptop 9%
    Dog 9%
    Games console 8%
    Macbook 7%
    iPad 6%
    Cat 5%
    Camera 5%
    Television 4.5%
    Car 4%
    Video camera 4%
    Other jewellery 4%
    Wedding ring 1%

About Protect your bubble

www.protectyourbubble.com (
www.protectyourbubble.com/gadget-insurance/?agg=cmediap) is an online
insurance provider trying to make personal insurance simple, easy and
uncomplicated - from buying a policy to making a claim. It currently offers
gadget, travel, personal emergency, home emergency, car, life, car hire, home
and pet insurance.

Other than iPhone insurance packages, Protect your bubble also offers
gadget insurance on cameras, camcorders, notebooks, Blackberry devices,
iPods, iPads mobile phones, game consoles, MP3 players, PC's, PDA's, Macbooks
and satnavs from GBP1.49 a month.

Joseph Beale +44(0)1772-781-830; joseph@prfire.co.uk

Joseph Beale +44(0)1772-781-830; joseph at prfire.co.uk