John Lewis is First to Market With 3D TV

LONDON, May 18, 2010 - Always first with the latest technology, department store John Lewis was
the first to market with the much-anticipated 3D television revolution.
Launched on the 22nd April, the new Samsung UE40C7000 3D TV, GBP1,799 allows
customers to experience 3D TV (www.johnlewis.com/Electricals/Televisions/Televisions/All+TVs/3D+Ready+2/-/TV+Features/5013/ProductCategory.aspx)
from the comfort of their own homes.

The first 40-inch TVs (www.johnlewis.com/Electricals/Televisions/Televisions/All+TVs/3D+Ready+2/-/TV+Features/5013/ProductCategory.aspx)
are available from John Lewis' flagship store on Oxford Street, the largest
electrical department in Europe, as well as Peter Jones and online -
www.johnlewis.com. The John Lewis Brent Cross, Bluewater, Kingston and
Cribbs Causeway stores will also have the 3D TVs on display.

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John Kempner, buyer for vision at John Lewis says, "3DTV is an incredibly
exciting technology, and once again John Lewis is first to market.
Manufacturers like to use us as their launch partner because our customers
are always early adopters of new technology. We have put together a great
value package with everything needed to enjoy 3DTV. It is worth remembering
that even though 3DTV content is limited at the moment, this new breed of TV
provides fantastic picture quality for regular 2D viewing, so a 3DTV is a
great investment purchase."

At launch, John Lewis will have the following products available to buy:

    - Samsung UE40C7000 3D TV (
    www.johnlewis.com/230937144/Product.aspx), GBP1,799

    - Samsung 3D Blu-ray Player BDC6900 (
    www.johnlewis.com/230936798/Product.aspx) - GBP349

    - X 2 Samsung Active Shutter 3D Glasses (
    www.johnlewis.com/230937145/Product.aspx ) with 3D Blu-ray
    Monsters v Aliens disc - GBP149

    - 3D Ready HDMI Cable - Version 1.4 - GBP49.95

If customers buy the Samsung UE40C7000 3D TV and Samsung 3D Blu-ray
Player BDC6900 from John Lewis, they will receive, free of charge X2 Samsung
Active Shutter 3D glasses with a 3D Blu-ray Monsters v Aliens disc, a
combined worth of GBP149 - this offer will run from the 22 April to 30 June.

Combining stylish design and performance, the new Samsung 3D TV will
produce stunningly high quality pictures, whether you are watching 2D content
or the latest blockbuster in 3D. Samsung's 3D TVs even have the ability to
convert normal 2D content into a 3D effect. Later this year, Sky will be
launching its 3D TV service allowing viewers to enjoy the best of Sky's 3D TV
programming, including movies, arts, entertainment and sport.

In addition, film makers such as Dreamworks are installing 3D cameras
into their studios, so viewers can look forward to a wide range of 3D film
content available in their homes. An increasing number of games will also be
available in 3D later in 2010.

    Enquiries:
    For further information, please contact:
    Jessica Groves - Sellers PR
    Email: jessica@sellerspr.com
    Tel: +44(0)1252-725659

Enquiries: For further information, please contact: Jessica Groves - Sellers PR, Email: jessica at sellerspr.com, Tel: +44(0)1252-725659