Jumeirah and Dubai Duty Free Announce New Aviation Club Dubai Hotel

DUBAI, February 15, 2011 - Jumeirah, the Dubai-based luxury hotel company and member of Dubai
Holding, and Dubai Duty Free, the world's No.1 airport retailer, have signed
a management agreement together to operate a five star luxury hotel at The
Aviation Club which is situated close to the Airport on the north side of Al
Garhoud Bridge overlooking Dubai Creek Golf and Yacht Club.

The hotel has been carefully designed in a contemporary style that
projects understated luxury. It will have 293 guestrooms, 2 restaurants, 2
bars and 2 lounges, as well as a spa and health club, and conference and
banqueting facilities. The hotel sits within the grounds of The Aviation
Club, the internationally acclaimed sports and leisure complex, home to the
Dubai Tennis Championships and the award-winning Irish Village.

Colm McLoughlin, managing director of Dubai Duty Free said: "We are
delighted to sign the management agreement with Jumeirah Group who have a
great deal of experience in operating some of the most iconic hotels in Dubai
and have expanded considerably in recent years. We are confident that the new
hotel will be a valued addition to the business and leisure facilities in
Dubai and compliment the successful Aviation Club."

Gerald Lawless, executive chairman of Jumeirah Group, said: "We are
honoured to have been invited by Dubai Duty Free to operate this exceptional
luxury business hotel. It gives Jumeirah additional presence in the heart of
Dubai and we look forward to delivering our promise of STAY DIFFERENT at the
property when it opens."

The hotel's proximity to the airport and the wide range of sporting and
leisure activities in the vicinity is expected to make this latest Hotel in
Dubai (
www.jumeirah.com/hotels-and-resorts/destinations/dubai/burj-al-arab/)
popular with high-end business and leisure travellers, as well as local
residents.

The Dubai central hotel
(www.jumeirah.com/hotels-and-resorts/destinations/dubai/) is currently
under development and is expected to open during 2011. Jumeirah Group expects
to open at least six other hotels in 2011, including Jumeirah Zabeel Saray in
Dubai, Jumeirah Etihad Towers in Abu Dhabi, Jumeirah Himalayas Hotel
Shanghai, Jumeirah Dhevanafushi and Jumeirah Vitavelli in the Maldives,
Jumeirah Frankfurt as well as potential openings in Azerbaijan and Kuwait.

About Jumeirah Group:

Jumeirah Group, the Dubai-based luxury hospitality company and a member
of Dubai Holding, operates a world-class portfolio of hotels and resorts.
Jumeirah Hotels & Resorts includes Himalayas hotel
(www.jumeirah.com/en/Hotels-and-Resorts/Destinations/Shanghai/Jumeirah-Himalayas-Hotel/),
New York luxury hotels
(www.jumeirah.com/Hotels-and-Resorts/Destinations/New-York/) and
Frankfurt luxury hotel
(www.jumeirah.com/Hotels-and-Resorts/Destinations/Coming-Soon/Frankfurt/Jumeirah-Frankfurt/).

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    PR Contact:
    Mia Hedman
    Jumeirah Group Corporate Communications
    Director Corporate Communications
    PO Box 214159
    Dubai
    United Arab Emirates
    +971-4-406-8505
    www.jumeirah.com

PR Contact: Mia Hedman, Jumeirah Group Corporate Communications, Director Corporate Communications, PO Box 214159, Dubai, United Arab Emirates, +971-4-406-8505