K-Swiss Signs French Tennis Star Gael Monfils

WESTLAKE VILLAGE, California, May 10, 2010 - Iconic footwear and sportswear brand K-Swiss Inc. (Nasdaq: KSWS) is proud
to announce the addition of Gael Monfils, the second highest ranked French
tennis player and current ATP Tour World No. 18, to its tennis roster. Under
the multi-year deal, Monfils will represent K-Swiss footwear and apparel. He
will be the highest ranked men's singles player on the K-Swiss team.

(Photo: www.newscom.com/cgi-bin/prnh/20100510/LA02247)

At 23 years old, Monfils has two career ATP titles and is a seven-time
ATP Tour finalist. Monfils has maintained his Top 20 ranking since October
2008, with a career-high No. 9 in 2009, spending 14 weeks in the Top 10.
Since 2007 he has advanced to the third round or better in every Grand Slam
he's played in, including a spectacular run to the semi-finals at the 2008
French Open. In 2009, Monfils won his second career title at Open de Moselle
in Metz, France, was a finalist at the BNP Paribas Masters, and won a
personal best of 42 matches.

"Gael is, without question, one of the most exciting players on the tour.
He has a flair for the game that is hard to ignore and he is a title-winning
threat on all surfaces," said K-Swiss Sports Marketing Director, Erik
Vervloet. "We are very excited to have him with our brand and think he will
deliver some real punch to K-Swiss. He will be a big part of our marketing
efforts, not only in Europe, but globally as well. He is young, talented, and
is only going to get better as the years go on. We are anxious to see how he
continues to develop into an extraordinary athlete."

"I am thrilled to join such an iconic tennis brand with a great
reputation for athlete collaboration," said Monfils. "I am looking forward to
working with K-Swiss on developing my own line of clothes to launch next year
and growing our relationship in the years to come."

About K-Swiss:

K-Swiss is a publicly traded company founded more than forty years ago in
Van Nuys, California. K-Swiss introduced the first all-leather tennis shoe,
the K-Swiss "Classic" in 1966. Since its inception, K-Swiss has rooted itself
in California Sport with an aim to be the most inspiring and innovative
sports brand in the market. Today the company offers performance and
lifestyle footwear and apparel for several categories under its California
Sports umbrella including Tennis Heritage, California Fit (Running, Triathlon
and Fitness) and California Youth. For more information about K-Swiss, visit
www.kswiss.com.

Note to Editors:

A picture accompanying this release is available through the PA
Photowire. It can be downloaded from www.pa-mediapoint.press.net or
viewed at www.mediapoint.press.net or www.prnewswire.co.uk.

A picture accompanying this release is available from the European
Pressphoto Agency (EPA) at www.epa-photos.com.

Jennifer Macfarland, +1-818-706-5136, JMacfarland at K-Swiss.com, or Melanie Dennig, +1-212-889-1700, Melanie at turnerpr.com, for K-Swiss