Kawasaki Motors Teams Up With Shopatron to Create Online Store in UK

SAN LUIS OBISPO, California, March 3, 2011 - Kawasaki Motors UK has partnered with retail-integrated eCommerce
provider Shopatron to launch a new online store stocked with the very latest
Kawasaki branded clothing and merchandise.

(Logo: photos.prnewswire.com/prnh/20101109/SHOPATRONLOGO)

The store, accessible via www.kawasaki.co.uk, will allow customers
to place orders via the website and have those orders processed by selected
franchised UK Kawasaki dealers.

Kawasaki's network of road motorcycle retailers will fulfill orders
providing a welcome additional element of personal attention to the ordering
process re-enforcing Kawasaki's commitment to the highest quality customer
service.

"We wanted a way for our Kawasaki brand fans to easily find and purchase
our products online while not losing the connection to their local dealer,"
said Tim Holden, Clothing and Accessory Coordinator for Kawasaki Motors UK.
"The local dealer is an essential component in our superior customer
experience, and this Shopatron initiative allows us to include them
seamlessly in every sale - including offering a delivery or collection
service to suit our customers' individual needs."

"This initiative will confirm Kawasaki as a leading brand in eCommerce
within the European motorcycle industry," added Shaun Moores, General Manager
of Shopatron's European operations.

ABOUT KAWASAKI

Kawasaki was founded in 1878 by Shozo Kawasaki, and currently boasts 15
plants in Japan with many others around the world employing over 28,000
people. Kawasaki is involved in many high tech industries, from aircraft and
aerospace, to robotics and precision engineering, and many more.

Kawasaki understatedly supplies its products and engineering skills to
many world-leading products, assisting both Boeing and Rolls Royce with the
787 Dreamliner. Kawasaki is more widely appreciated for creating some of the
most iconic motorcycles ever built, including the legendary Z1, GPZ900R, and
most recently the awesome and class-leading Ninja ZX10-R.

ABOUT SHOPATRON

Founded in 2001, Shopatron is the No. 1 retail-integrated eCommerce
solution for branded manufacturers, distributors and multi-channel retailers.
Working with more than 800 manufacturers and 12,000 retail partners across 35
industries, Shopatron meets the evolving eCommerce needs of branded
manufacturers and multi-channel retailers.

Shopatron's European Headquarters is located in Swindon, United Kingdom.
It provides support in the local language for many great brands across
mainland Europe like Marshall Amplification, Katadyn, K2 Sports and Sevenoaks
Sound and Vision. For more information, visit ecommerce.shopatron.com.

Micaela Hichborn of Shopatron, Inc., +1-805-269-5200, pr at shopatron.com