Equifax Acquires Market-Leading Wealth & Asset Data Business

By Equifax, PRNE
Wednesday, March 2, 2011

New data will add a greater breadth of intelligence and insight for Equifax customers

LONDON, March 3, 2011 - Equifax, a leading provider of consumer credit and business risk
management services, has acquired Workload Financial Business Consultants
Limited, the UK's leading provider of strategic intelligence to wealth and
investment financial product providers.

(Logo: photos.prnewswire.com/prnh/20060224/CLF037LOGO )

Formed in 1988, Workload operates a shared investment product data
exchange with information provided by over 90 of the UK's leading financial
services companies. Workload provides these organisations with
business-critical market intelligence in order to drive sales, product design
and distribution strategies.

At a time when financial services, telecommunications and retail
companies are seeking to gain market advantage through effective customer
management, this acquisition allows Equifax to provide the broadest possible
insight into consumer behaviours and market opportunities.

"I am tremendously excited about the addition of Workload to the Equifax
business," explained Shawn Holtzclaw, Managing Director, Equifax. "It adds
real value to the Equifax proposition. Adding their extensive wealth and
asset data, including information on ISAs, bonds, unit trusts, pensions and
mortgages to our own data, means we can give consumer-facing businesses in a
wide range of markets a greater overall insight into the financial status and
capabilities of customers and prospects. This will enable us to deliver
improved customer acquisition, retention and growth for our clients."

The acquisition of Workload is part of Equifax's global strategy to
continue to develop its market-leading wealth intelligence business. Equifax
Inc acquired U.S. wealth data specialist, IXI, at the end of 2009 and
Workload extends this expertise.

"This partnership gives us a fantastic opportunity to build and improve
on the services which we currently provide to our increasingly sophisticated
client base," said Mark Hamill, Managing Director, Workload. "Working with
the Equifax team we will be able to help companies improve all aspects of
their business growth strategies."

"Workload has built a respected and successful business with a blue chip
client base that mirrors Equifax's own client profile," concluded Holtzclaw.
"I am hugely confident that the combination of our two organisations - the
data and the analytical expertise - will create a compelling and innovative
proposition that, to date hasn't been seen in the UK market."

About Equifax (www.equifax.com)

Equifax empowers businesses and consumers with information they can
trust. A global leader in information solutions, we leverage one of the
largest sources of consumer and commercial data, along with advanced
analytics and proprietary technology, to create customized insights that
enrich both the performance of businesses and the lives of consumers.

Businesses - large and small - rely on us for consumer and business
credit intelligence, portfolio management, fraud detection, decisioning
technology, marketing tools, and much more. We empower individual consumers
to manage their personal credit information, protect their identity, and
maximize their financial well-being.

Headquartered in Atlanta, Equifax Inc. operates in the U.S. and 15 other
countries throughout North America, Latin America, Europe and Asia. Equifax's
common stock is traded on the New York Stock Exchange under the symbol EFX.

Workload Notes to Editors

Workload Financial Business Consultants Limited services include
Touchstone Life which profiles IFAs writing bonds, unit trusts, ISAs,
individual pensions and group pensions and Touchstone Mortgage which tracks
mortgage introducers for prime, sub-prime, self-certification and buy-to-let

Touchstone Fund Manager profiles IFAs writing unit trusts, lump sum ISAs,
regular saving ISAs, ISA and PEP transfers and Touchstone Client tracks
consumer buyers of bonds, unit trusts, ISAs, individual pensions and group
pensions. Touchstone Pensions tracks pension IFAs writing new group schemes,
transferred schemes, scheme increments, SIPPs and TIPs, and individual

The company has also recently launched 'My Touchstone', a system for
IFA's to self-report and benchmark their performance against other IFA's.

Margot Tomkinson-Smith, Jen Staniforth, Cecile Stearn or Wendy Harrison at HSL on +44-020-8977-9132, Fax: +44-020-8977-5200, or margot at harrisonsadler.com

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