King.com Extends Its Award Winning Games and Tournament System to Facebook

King.com Delivers Popular Social Games to Global Audience with Cross-Platform Approach

LOS ANGELES and LONDON, February 18, 2011 - Leading social games company, King.com
(apps.facebook.com/king_com), today announced that it will now be
offering its popular games and tournament system on Facebook
(apps.facebook.com/king_com). By taking its games and tournament
system to Facebook, King.com brings people across the globe together to play,
compete and interact with friends, while collecting credits to be used for
power-ups, conducting micro-transactions for virtual gifts and showing off
their skills.

"King.com has grown to one of the largest games sites. A main driver for
our success is our own studio, which develops consistent, record breaking
original games that top the best branded games on the market. On King.com,
eight of the top 10 games have been built in-house, accounting for 85 percent
of the top 10 total gameplays," said Riccardo Zacconi, CEO, King.com. "We are
now taking these game assets plus our industry-leading tournament model to
Facebook for everyone to enjoy."

King.com has been highly successful at monetizing casual social games
with its proprietary tournament system. Game plays in 2010 increased another
18 percent from 2009 between millions of players in tournaments on King.com
(king.com). Tournaments are social by core since players test their
skills against friends, family or strangers in a broad variety of casual
games - from Puzzle to Match-3, from Mahjong to Bubble-Shooters. The King.com
tournament engine behind these staggering numbers provides a fun and
challenging experience as it only matches players of the exact same skill
level per game.

King.com is now taking this successfully proven experience to Facebook
together with a set of 26 of its own game titles, which will be further
extended over time. As the next step, the company will also be expanding this
experience across multiple platforms - mobile, Web and social media - to
allow users to play for credits across all games and platforms, whether on
their mobile, tablet or computer - anywhere, any time.

"We are confident that replicating this successful model on Facebook will
open the flood gates for a proven way to monetize social games. We have
proven that gamers enjoy playing for micro transactions or virtual currency,
while competing with each other, and want to build on this with our
proprietary tournament engine, enabling users to enjoy great games wherever
and whenever they like," said Zacconi.

To become a part of the King.com on Facebook community and get a taste of
some of the world's most popular games, go to
(apps.facebook.com/king_com).

About King.com:

With over 25 million unique users and more than 400 million games played
per month globally, King.com is a leading provider of online social games.
King.com offers more than 200 exclusive games in 10 languages across the
globe through its premier destination, King.com (www.king.com) and on
the Facebook platform (apps.facebook.com/king_com).

King.com is the exclusive provider of online games for leading portals
and websites such as Yahoo!, MSN, NBC, CBS, Real Networks, Orange, RTL, Sat
1, Endemol, MTV3, Lifetime and other leading media companies. The company is
also known for extending the brand of popular TV properties such as
"Survivor," "The Office" and "The Biggest Loser" into unique online social
games.

King.com has offices in London, Hamburg, Stockholm, Rome and Los Angeles.
For more information, please visit www.king.com.

    Media Contact:
    Paul Brady
    Consort Partners
    king@consortpartners.com
    Tel: +1-646-491-2777

Paul Brady of Consort Partners, +1-646-491-2777, king at consortpartners.com, for King.com