King.com Prepares Gamers for Halloween with Launch of Bubble Witch Saga for Facebook

LOS ANGELES and LONDON, September 15, 2011 -

- King.com Nearly Doubles Gameplays and Unique Visits within a Year; Passes PopCap in Monthly Active Users According to AppData.

Leading cross-platform social games company King.com today announced the launch of its newest Facebook game, Bubble Witch Saga. The game will become a part of the company’s portfolio of successful cross-platform games and will see mobile versions launch later this year. King.com also announced that within a year it has doubled its monthly gameplays, reaching over 900 million per month across its more than 200 games on all platforms - online, Facebook, mobile and tablet. The company also surpassed PopCap in AppData’s ranking of Facebook game developers by monthly active users.  

“We are very excited to have more than doubled our monthly game plays since launching our cross-platform games initiatives. We appreciate the dedication of our players and look forward to continue delivering more great games,” said Riccardo Zacconi, CEO, King.com. “Our gamers have been really enjoying our ‘Saga’ games so we decided to ‘Saga-fy’ one of our most popular games, Bubble Witch, to give them a little more of what they love from King.com.”

The game invites players to become the fourth witch in the circle by bursting the bubbles to create enough spiders to keep the cauldron bubbling. As an expansion on the original King.com game, Bubble Witch Saga includes more content, a deeper story, new boosters and more than 70 unique levels spread out in a mystic world.  

Bubble Witch for Facebook can be played at: apps.facebook.com/bubblewitch

To become a part of the King.com community and get a taste of some of the world’s most popular games, please visit us at www.king.com or apps.facebook.com/king_com/.

About King.com:

King.com is a worldwide leader in cross-platform casual games with over 30 million unique visitors and more than 900 million games played per month globally. King.com offers more than 200 exclusive games in 14 languages through its premier destination, King.com (www.king.com), on mobile devices, and on Facebook, where it is the sixth largest Facebook games developer. The company is the exclusive provider of online games for leading global portals, websites and media companies. King.com has offices in London, Hamburg, Stockholm, Milan and Los Angeles. For more information, please visit www.king.com.

Media Contact:

Paul Brady
Consort Partners
king@consortpartners.com
Tel: +1-646-491-2777

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