Kitbag Ensure the Football Boot Fits

Online Sports Store Kitbag is Retailing Adidas' Latest Super-Light Football Boots in Time for World Cup.

MANCHESTER, England, June 4, 2010 - The latest Adidas football boots
(www.kitbag.com/stores/kitbag/products/product_browse.aspx?category|category_root|13125=football&category|cat_13125|11143=football+boots)
will be available from the online sports company Kitbag ahead of this month's
World Cup tournament.

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The new F50 Adizero, considered to be the world's lightest football boot,
has already been sported by the likes of Leo Messi and David Villa, and is
released to the general public by Kitbag on the 10th June, one day before the
World Cup kicks off.

A statement from Kitbag accompanying the launch says: "The need for speed
has never been greater in modern football, where an instant can mean the
difference between a stirring victory and a devastating defeat. Now the
game's speed merchants have a new weapon."

The ultra-light boot is designed with a sprint frame, offering 'stability
through geometry' and a sprint skin, which is a synthetic layer designed to
feel like a second skin. It also has a special Traxion stud, specially shaped
for maximum acceleration and faster turning.

The boot achieves its lightness by using Polyurethane, a single-layer
polymer that requires no extra padding for support.

International stars expected to wear the F50 Adizero during the World Cup
include Leo Messi, David Villa, Jozy Altidore, Jermaine Defoe, Shunsake
Nakamura, Samir Nasri, Lukas Podolski and Steven Pienaar.

The New F50 Adizero boot from Adidas is available for pre-order now from
Kitbag.

About Us

Europe's leading sports online retailer, Kitbag.com, offers the most
exciting and innovative sporting products from the biggest football brands on
the planet. Nike, Adidas, Puma and Umbro - all available from one
destination.

For more details visit www.kitbag.com

Media contact details: Victoria Maltby, Director, Mere PR, Campaign House, Cecil Road, Hale, Altrincham WA15 9PA, registered number: 2566177, Tel: +44(0)161-929-8700, victoria at mere.co.uk