Kornit-Digital and Fruit of the Loom Form Strategic Partnership

By Kornit Digital Ltd., PRNE
Monday, March 7, 2011

The two Industry Leaders Have Joined Forces to Promote the Latest in Decorating Technology and Garment Print Performance

ROSH HAAYIN, Israel, March 8, 2011 - Kornit Digital (www.kornit-digital.com/), the world leader
of industrial & commercial digital printing for the garment decorating
industry and Fruit of the Loom (www.fruitactivewear.com/), the leading
international, vertically integrated basic apparel company, recently
exhibited at the Imprinted Sportswear show and invited attendees to
experience the world of on-demand printing by enabling them to create their
own shirt design via an interactive kiosk and then watch the live printing
demonstration utilizing Fruit of the Loom's T-Shirt and Kornit's printers.

Printers today are looking for faster, more profitable solutions
for cost-effective production and the entire industry is witnessing how the
Direct-On-Garment market is growing. This partnership enables the printers to
achieve their goals by combining the highest technology of Kornit's machines,
their printing capabilities, patent ink and the quality of Fruit of the
Loom's new Garment Dyed T-Shirt.

The ISS attendees enjoyed the experience and the revolution
Kornit and Fruit of the Loom have created with the interactive
Direct-On-Garment printing demonstration, showcasing how even photo-realistic
designs can be printed easily and affordably.

Fruit of the Loom's new Garment Dyed T-Shirt is made with a
fine-gauge yarn and tight stitch density that produces an exceptional print
surface and super soft touch - an ideal surface for digital printing.

Fruit of the Loom and Kornit Digital will showcase again at the
following events:

NBM Show Indianapolis, June 9-11

ASI Show Chicago, July 19-21

ISS Ft. Worth, Sept 29 - Oct 1

Supporting Resources:

For more information about Kornit's solutions, please visit

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About Kornit Digital

Kornit Digital is a dynamic, leading edge company that develops,
manufactures and markets state-of-the-art solutions for the textile industry.
Founded in 2003, Kornit Digital is a privately held and venture-backed
company with offices in the United States, Asia, Europe and Israel, that
operates a wide marketing and support network around the world. With a
globally installed base, Kornit Digital is dedicated to providing its
customers with cutting-edge solutions that assure high-quality, innovative
and profitable results.

About Fruit of the Loom

Fruit of the Loom is a leading international, vertically
integrated basic apparel company, emphasizing branded products for consumers
of all ages. The Company is one of the world's largest manufacturers and
marketers of men's and boys' underwear, women's and girls' underwear,
printable T-shirts and fleece for the Activewear industry, Casualwear and
Childrenswear. An independent, wholly owned subsidiary of Berkshire Hathaway,
Inc. (NYSE: BRK.A; BRK.B), the Company sells its products principally under
the FRUIT OF THE LOOM(R) and BVD(R) brands. For more information about the
Company and its products, visit www.fruit.com


    Kornit Digital
    Orit Sharon
    Marketing Communications Manager
    Kornit Digital
    P: +972-3-9085800
    Email: orits@kornit.co.il

Kornit Digital, Orit Sharon, Marketing Communications Manager, Kornit Digital, P: +972-3-9085800, Email: orits at kornit.co.il

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