Largest Floating Christmas Tree in the World Inaugurated in Brazil

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RIO DE JANEIRO, December 6 - The traditional inauguration of the largest floating Christmas tree in
the world according to the Guinness Book of Records - 85-meters-tall
(equivalent to a 28-story building) - sponsored by Bradesco Seguros e
Previdencia, gathered together thousands of people on Saturday in Rio de
Janeiro, Brazil. The lighting of the tree is considered the city's third
largest event after Carnival and New Year's Eve. An international reference
for Christmas, which, according to the mayor's office, attracts nearly 80,000
visitors per day, the tree will remain on display until Epiphany Day, January
6, when it will be lit up for the last time.

(Photo: www.newscom.com/cgi-bin/prnh/20091206/SPSU001 )

The theme of this 14th consecutive edition of the Bradesco Seguros e
Previdencia's Christmas Tree is "The Joyous Uniting of Our Best Wishes." The
monument, which has been a focal point of Christmas celebrations in Brazil
and abroad since 1996, was decorated for the first time with traditional
Christmas garlands representing the full range of everybody's year-end
holiday wishes.

The scenic tree once again was created by Brazilian designer Abel Gomes,
who spared no inventiveness in order to provide its spectators a magnificent
show of lights and colors: 11 sequential patterns, illuminated by 2.9 million
miniature bulbs, 52 kilometers of illuminated strands and 1,600 strobes
(small bulbs with a flashing, stroboscopic effect), producing a twinkling
star effect.

The light and color display presented by the largest floating Christmas
tree in the world is powered by biodiesel generators that help reduce carbon
dioxide (CO2) emissions into the atmosphere. To optimize the use of fuel, a
computerized telemetry system is used that activates the generators based on
the requirements of the programmed lighting.

The CO2 emissions into the atmosphere caused by the set-up, exhibition
and dismantling of the 2009 edition of the tree will be neutralized by the
planting of trees.

For more information:

    Vera Soares - Superintendent of Communication
    Phone: +5521-2503-1808
    Cell phone: +5521-9971-2379
    vera.soares@bradescoseguros.com.br

    Diferencial
    Cristina Guimaraes - Press Advisor
    Phone: +5511-3024-5887 / Cell phone: +5511-9307-6562
    cristinaguimaraes@diferencial-mkt.com.br

Vera Soares, Superintendent of Communication, Bradesco Seguros e Previdencia, +5521-2503-1808, or cell, +5521-9971-2379, vera.soares at bradescoseguros.com.br; or Cristina Guimaraes, Press Advisor, Diferencial, +5511-3024-5887 or cell, +5511-9307-6562, cristinaguimaraes at diferencial-mkt.com.br