Leading Games Agency, Adotomi, Launches Facebook Media Whitepaper

By Adotomi Ltd., PRNE
Tuesday, June 28, 2011

TEL AVIV, Israel, June 29, 2011 -


From humble beginnings as a university social network, Facebook
rapidly developed into a leading online advertising platform,
dominating global traffic on a daily basis. With over 600 million
active users spending an average of 700 billion minutes per
month in-site, Facebook is a true online phenomenon.

In recent years Facebook has allowed advertisers access to their
social graph technology, which has provided opportunities for
businesses to reach out to existing and potential customers in
a highly targeted way. Whether via a page, event or flyer,
Facebook is now the quintessential tool for reaching the right

In 2009, leading video game agency, Adotomi, became one of the
first advertisers to receive access to the Facebook API. Using
this framework, Adotomi developed a proprietary tool capable of
managing and optimizing campaigns to highly targeted audiences.

The Facebook Media Whitepaper discloses methods utilized by
Adotomi in the creation of campaigns, and suggests how businesses
can harness the power of Facebook to further their goals.

here to view the Facebook Media Whitepaper.

About Facebook:

Founded in February 2004, Facebook’s mission is to give people the
power to share and make the world more open and connected. Anyone
can sign up for Facebook and interact with the people they know in
a trusted environment. Facebook is a privately held company and is
headquartered in Palo Alto, Calif.

Facebook® is a registered trademark of Facebook Inc. Other names
may be trademarks of their respective owners.

About Adotomi:

Established in 2007, Adotomi is a specialist agency providing
customized marketing solutions to the video games industry. With
our expertise and passion for games, we provide tailored solutions
to fit your game. From player acquisition to brand localization, we
listen to our partners’ visions and convert them into reality with
specialist marketing solutions.

With our great reputation, professionalism and industry expertise
we have partnered with some of the most reputable publishers and
developers in the gaming world; Bigpoint, Jagex and Aeria Games,
just to name a few, to target the right playerbase for their

Joanna Waitzman
Marketing Manager


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