ReportsnReports - Global Transport Supplier Industry Outlook Survey & Research Report for 2011-2012

By Reportsnreports, PRNE
Tuesday, June 28, 2011

DALLAS, June 29, 2011 -

ReportsnReports announces it will carry ‘Global
Transport Supplier Industry Outlook Survey 2011-2012: Industry
Dynamics, Market Trends and Opportunities, Marketing Spend and
Sales Strategies’
Report in its store

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Global Transport Supplier Industry Outlook Survey
2011-2012: Industry Dynamics, Market Trends and Opportunities,
Marketing Spend and Sales Strategies

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Report Summary

A 130 page ICD Research report published in June 2011, this
report is the result of an extensive survey drawn from ICD
Research’s exclusive panel of leading transport industry
executives. It analyzes how href="">
transport industry suppliers‘ media spend, marketing and sales
strategies and business practices are set to change in 2011′2012.
This report gives you access to the media channel spending
outlooks, media budgets, marketing agency selection criteria,
business challenges and sales tactics of leading suppliers. The
report also identifies future growth of buyers and suppliers,
M&A and investment expectations. This report not only grants
access to the opinions and strategies of business decision makers
and competitors, but also examines their actions surrounding
business priorities. The report also provides access to information
categorized by region, company type and sizes.

Key Highlights

  • India, China and the Middle East are predicted to be the
    fastest growing regions among developing countries for the
    transport industry. The expansion of infrastructure activities,
    strong market potential and increase in passenger and cargo traffic
    in these regions are fueling growth.

  • A total of 60% of respondents expect their companies to
    increase their marketing expenditure over the next 12 months, with
    only 9% looking to decrease it.

  • Overall, 46% of respondents from suppliers industry consider
    ability to target specific audience niches to be a key factor in
    selection of a marketing vendor.


  • The opinions and forward looking statements of 863 industry
    executives have been captured in our in-depth survey, of which 34%
    represent Director and C-level respondents
  • The research is based on primary survey research conducted by
    ICD Research accessing its B2B panels comprised of senior marketing
    decision makers and leading supplier organizations.
  • The geographical scope of the research is global drawing on the
    activity and expectations of leading industry players across the
    Americas, Europe, Asia-Pacific and Africa and Middle East
  • In the report buyers identify what suppliers need to do to
    maintain their business and the key actions being taken by industry
    players to overcome the leading business threats.

  • Key topics covered include media spend activity, marketing and
    sales behaviors and strategies by suppliers, as well as threats and
    opportunities, investment outlook and business confidence among
    both buyers and suppliers.
  • The report examines current practices and provides future
    expectations over the next 12-24 months
  • The report provides qualitative analysis of the key industry
    threats and opportunities and contains full survey results
  • This report covers data and analysis on media channel
    expenditure, marketing and sales practices and industry
    developments by suppliers.

Reasons To Buy

  • Benchmark your sales and marketing spend with industry peers to
    effectively determine strategy
  • Identify the specific marketing approaches your competitors are
    using to win business during the recessionary climate
  • Better promote your business by aligning your capabilities and
    business practices with your customer’s changing needs during these
    times of market uncertainty
  • Secure stronger customer relationships by understanding the
    leading business concerns and changing strategies of packaging
  • Predict how the industry will grow, consolidate and where it
    will stagnate
  • Uncover the business outlook, key challenges and opportunities
    identified by suppliers and buyers in the industry

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