Let Your Text Glide You - Wendy Windblows

CRAWLEY, England, February 9, 2011 - Rod Buck, a hang glider pilot and owner of Telespeed Weather
Systems, runs Wendy Windblows (www.wendywindblows.com/), a weather
data collection service that sends a text message or an email to relevant
subscribers when predetermined weather conditions are met.

Rod developed the Wendy Windblows service in the late 1980's
(it started as a phone-in electronic weather station) after arriving one too
many times at a hang gliding site after driving for hours to get there, only
to find that the weather conditions were not conducive to flying. He wished
that there was some way to find this out BEFORE leaving the house.

Wendy Windblows was developed for hangliders and paragliders
in the United Kingdom. As well as the phone-in and web services, Subscribers
can set wind or weather condition preferences at a certain location and Wendy
Windblows will send a text alert or an email when these conditions are met.
The system gives real-time information to the subscribers and helps them to
decide whether or not the travel time will be worth it - now they know the
actual wind conditions at the remote site.

Wendy Windblows initially started out with subscribers paying
a nominal fee for a subscription code. This code would be entered when
calling the weather station to find out what the wind speed, wind direction
and temperature were in the last 30 to 90 minutes at the weather station of
choice. By 1994, Rod had placed over 20 weather stations at various
hangliding and para-gliding locations all over England and Wales.

The internet filtered in and provided the perfect platform to
display the weather conditions at the weather stations. Once again, all one
needed to do was subscribe to the service in order to access the current and
past weather conditions. This gave all subscribers prior knowledge of the
sites and allowed them to make an informed decision as to whether or not they
could engage with their adrenalin-filled sport. But this meant that the
subscriber would need internet access and login details before being able to
access the relevant information.

In 2006, Rod noticed that almost everyone had a mobile phone
and decided to start using text messaging to push information to the gliders.
His company, Telespeed, with the help of Mesotier Ltd (web programmers), then
built a text message interface to the Wendy Windblows website using the
BulkSMS.com Application Protocol Interface (
www.bulksms.co.uk/w/products-apis.htm) (API).

"BulkSMS is at the heart of this sort of service, and we look
forward to making much further use of them in the future," says Rod. He
continues with "You will appreciate that reliable and speedy delivery is
vital to our service - it's no use if the text doesn't arrive for two hours
or more. We route the text messages via BulkSMS.com, and delivery has always
been within seconds, or minutes at worst."

Wendy Windblows has around 1000 subscribers and will be
enhancing their service offering, with the help of the BulkSMS.com systems,
by allowing users to send text messages to an incoming number. These messages
will then appear on the Wendy Windblows website and will also be echoed out
to every relevant subscriber who has opted to receive the alerts for that
site. It will give up to date, accurate reports to the potential gliders.
This will be done to "reinforce the good days", in the hope that the
subscribers will see what they are missing and go to the relevant site.

"We loved this effective integration of SMS into an already
existing system, which is why we awarded it first place in the BulkSMS
Messaging Award Competition which took place in the UK in November 2010,"
said Dr Pieter Streicher, managing director of BulkSMS.com. "Wendy Windblows
supplies people with the information they want, when they want it, in the way
that they want it."

About Wendy Windblows

Wendy Windblows (www.wendywindblows.com/) is a service
run by Telespeed Weather Systems Ltd. (supported by an agent network) to
provide weather information for anyone whose outdoor activities are dependent
on the weather.

About BulkSMS.com

BulkSMS.com (www.bulksms.com/), a division of Celerity
Systems (Pty) Ltd, has been in operation since 2000 and is headquartered in
Cape Town, South Africa. BulkSMS is a leading wireless application service
provider offering bulk SMS messaging solutions to large and small businesses,
public benefit organisations, and individuals. BulkSMS.com has a global
market presence, including Europe, South Africa, the United Kingdom, and the
United States of America.

BulkSMS offers two-way bulk SMS messaging, premium rate SMS
solutions and supports mobile marketing campaigns to further an
organisation's SMS communication needs. BulkSMS flagship messaging solution
is the BulkSMS Text Messenger, an application that allows clients to quickly
deploy an SMS service from a computer.

The company is a member of the Wireless Application Service
Provider Association (WASPA) and the Mobile Marketing Association.

For more information on BulkSMS's commercial messaging
services visit www.bulksms.com. For direct enquiries email
sales@bulksms.com or contact BulkSMS telephonically on +44(0)345-40-30-767.

For more information on BulkSMS's commercial messaging services visit www.bulksms.com. For direct enquiries email sales at bulksms.com or contact BulkSMS telephonically on +44(0)345-40-30-767.