London 2012 Signs Technogym as Fitness Equipment Supplier

LONDON, July 13, 2010 - The London Organising Committee of the Olympic Games and
Paralympic Games (LOCOG) today confirmed that Technogym has become the latest
tier three supplier to London 2012. Technogym will supply and install fitness
equipment for athletes in the Athletes' Village and other training venues,
becoming Official Fitness Equipment Supplier.

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The main gym facility will be located at the Athletes' Village
and will provide thousands of competing athletes with top of the range
fitness equipment for their event preparation. Alongside the facility at the
Athletes Village, Technogym will equip several gyms within the other
competition and training venues by installing a total of over 750 pieces.
Technogym will also be responsible for the design and layout of the
facilities, as well providing staff and ongoing maintenance.

London 2012 Chairman Sebastian Coe commented, "The needs of
athletes are always at the forefront of our thinking and so ensuring we have
top of the range equipment available for their use is vital. Technogym come
to us with some fantastic previous Games-time experience and will help us to
ensure that the needs of all competitors at London 2012 are met. We welcome
them to the London 2012 family and look forward to working with them over the
next two years."

Nerio Alessandri, President and Founder of Technogym said,
"This important achievement represents a victory for the whole Technogym
team. We are very proud to have been chosen for the 5th time as the official
supplier of the Olympic Games and Paralympic Games" He added, "London 2012
will represent a unique opportunity to promote the wellness lifestyle and
attract more people to regular physical activity".

Technogym has been a Summer Olympic Games sponsor at Sydney
2000, Athens 2004, Beijing 2008 and also sponsored the Torino 2006 Winter
Games. Established in 1983 in Italy, they currently supply over 100,000
pieces of equipment across 4,000 facilities in the UK.

About Technogym, The Wellness Company

Technogym is a world leading company in the Wellness and
Fitness field. With over 1,750 employees, 13 branches in Europe, U.S., Asia,
Middle East and Australia, Technogym exports 90% of its production to 100
countries. More than 35,000 Wellness centres are equipped with Technogym and
20,000 private homes.

    For further information:
    Enrico Manaresi - International Pr & Media Relations Manager
    Tel.: +39-0547-56047 - Fax: +39-0547-650550
    E-mail: emanaresi@technogym.com
    Site: www.technogym.com

Video:
multivu.prnewswire.com/mnr/prne/technogym/44186/

For further information: Enrico Manaresi - International Pr & Media Relations Manager, Tel.: +39-0547-56047 - Fax: +39-0547-650550, E-mail: emanaresi at technogym.com