London Buzzier Than New York, Paris, Rome but Cairo Named "World’s Most 24-Hour City": StudyBy Badoo, PRNE
Sunday, July 31, 2011
LONDON, August 1, 2011 -
• New York, “the city that never sleeps,” ranks 32nd
• London ranks 17th, Paris 18th
• Malaga Europe’s most 24-hour city
• Madrid “Europe’s most nocturnal capital”
• Ranking of world’s 24-Hour cities comes from analysing 120 million online interactions
New York is famed as “the city that never sleeps” but London, reveals a new study, sleeps even less, as do over 30 other cities worldwide.
None sleep less than Cairo, the strife-torn capital of Egypt, which is today named the “world’s most 24-hour” city by a study of the world’s most round-the-clock metropolises. But New York ranks a humiliating 32nd, behind London (17th), Paris (18th), Rome (27th) and an embarrassingly long list of other cities.
The first global ranking of the world’s “most 24-hour” - or most nocturnal - cities, comes from analysing 120 million online chats and flirts made over two months on Badoo (www.badoo.com), the world’s largest social network for meeting new people, with 122 million users across 180 countries.
Malaga is named Europe’s most 24-hour city, and fourth globally. Madrid (6th globally) is Europe’s most 24-hour capital and London its sixth. Spanish cities comprise six of the world’s 10 most nocturnal cities.
Online chatting and flirting in Cairo peak at 00.45 am, 75 minutes later than in London and three hours later than New York.
“New Yorkers are climbing into bed at around the time that Cairo residents are preparing to go out,” says Lloyd Price, Badoo’s Marketing Director.
“This will confirm the fears of those who say that New York has grown sterile and sleepy,” says Price.
Badoo’s rankings are based on its own “Nocturnal Index” for each city. This combines measurement of peak times for chatting and flirting with a “Night/Day Ratio,” comparing online activity levels by night and day.
London and Cairo, like most cities in Badoo’s world top 20, register more online activity at night than by day. New York doesn’t.
So, has the time come for New York to rebrand? From “the Big Apple” to “the Big Sleep”? Or, “New York, the city that barely wakes”? No, it doesn’t quite have the same ring.
WORLD’S 10 MOST 24-HOUR CITIES
1. Cairo (Egypt) 2. Montevideo (Uruguay) 3. Beirut (Lebanon) 4. Malaga (Spain) 5. Zaragoza (Spain) 6.= Madrid (Spain) 6.= Barcelona (Spain) 6.= Valencia (Spain) 9. Seville (Spain) 10. Buenos Aires (Argentina)
mick at thorburnmedia.co.uk +44-34-950-453-340
Tags: August 1, Badoo, London, United Kingdom