LOVEFiLM & Icon Sign Exclusive Content Deal for Streaming

LOVEFiLM Boosts Streaming Content

LONDON, January 5, 2011 - LOVEFiLM has struck another major content deal for streaming
rights following an exclusive agreement with Icon Film Distribution, one of
the UK's leading suppliers of theatrical feature films, to offer LOVEFiLM
members Icon film releases instantly through the LOVEFiLM Player.

Members of LOVEFiLM, Europe's largest subscription service
streaming movies and TV episodes over the internet and sending DVDs by post,
will be able to stream top titles from Icon's 2010 release slate at no extra
cost as part of their subscription package. Major films never-seen-before on
any subscription or TV movie service will be available only to LOVEFiLM
members for one year. The LOVEFiLM Player is available on PCs and
direct-to-TV through Samsung and Sony internet-enabled devices and, most
recently, PlayStation(R)3.

These will include huge box office hits such as the multi
Academy Award nominated Precious, The Road (starring Viggo Mortensen), Edge
of Darkness (starring Mel Gibson and Ray Winstone) and A Single Man (directed
by Tom Ford and starring Colin Firth), among many others. Dozens of Icon's
library titles will also be added to the LOVEFiLM Player as part of the
agreement.

Simon Calver, CEO of LOVEFiLM said:

"The fact that film producers and distributors like Icon are
beginning to choose LOVEFiLM as the home for their top titles is a huge
endorsement of the popularity of LOVEFiLM's streaming service. LOVEFiLM
members are passionate about film and we are passionate about growing the
platforms on which we can get great content directly to their TVs as part of
their subscription."

Ian Dawson, Managing Director of Icon Film Distribution said:

"We are delighted to be working with LOVEFiLM to bring some of
our biggest award winning hits of the past year and our best library titles
to the fast growing streaming service. LOVEFiLM continue to innovate and we
believe that their passionate film loving members will appreciate the boost
to the wide range of quality movies available."

Corporate PR Enquiries: Ben Simons or Eleanor Williamson, M: Communications, Tel. +44(0)20-7920-2330 / E. simons at mcomgroup.com / williamson at mcomgroup.com