LV= Warns of GBP264m Repair Bill for Alcohol-Fuelled Home Accidents

Sunday, July 25, 2010

CROYDON, England, July 26, 2010 - LV= is warning that accidents caused by Brits drinking and partying at
home this summer is predicted to leave UK homeowners with a total repair bill
of GBP264 million*.

New research by LV= home insurance ( suggests that the explosive
combination of the football world cup and hot weather has fuelled a boom in
alcohol-related accidents, as Brits increasingly hold parties at home. Based
on last year's breakages, 73,000 TV/computer/games console accidents, 686,000
stains on carpets, and 955,500 breakages have already happened this summer.

Of last year's accidents 56% admitted that alcohol was involved and 31%
stated the guest who did the damage was 'quite drunk' when the accident
happened. A further 44% admitted they were 'a bit tipsy' at the time. The
most common accident was broken glass or crockery (29%), followed by
spillages causing damage to furniture (22%) or stained and damaged carpets

LV= ( is warning homeowners to ensure they opt for
accidental damage cover as part of their home contents insurance
, so that if any serous mishaps occur they are not left out of pocket
paying to put the damage right.

According to the LV= survey, 19% of Brits expects to entertain more this
summer than last year, with the average household hosting three gatherings
over the season. The hot summer appears to be making Brits more likely to
open their doors to friends, with 49% citing the weather as a major reason to
celebrate at home.

The wave of sporting events this summer is also encouraging 12% of Brits
to entertain more, while 5% claim that a TV event like an X-Factor final
spurs them to plan a party. Around one in seven parties (15%) ends in some
sort of damage caused either by the host or an over-enthusiastic guest.

The research findings echo internal home insurance claims ( data from
LV=, which shows that homes suffer more accidental damage over the summer
months than at any other time of the year.

John O'Roarke, managing director of LV= home insurance, said: "Everyone
enjoys having get-togethers at home and the hot weather is a great excuse for
a party. But our research shows that having friends over can often result in
accidents, and we see thousands of insurance claims each year for problems
like red wine spillages on carpets. We are therefore warning homeowners to
ensure they have accidental damage cover as part of their home buildings and
contents insurance (
, so that they're protected in the event of anyone celebrating too

Notes to Editors:

* In 2009 11% of Brits had accidents while entertaining in the home. If
11% of Brits have accidents this summer while entertaining = 5.3m. 56%
admitted drink played a role in accident = 2.97m with average cost of GBP89
per head, or a collective total of GBP264,330,000.

All research unless otherwise specified was conducted by Opinium
Research. Opinium carried out an online survey of 2,015 UK adults aged 18+
from 22 to 25 June 2010. Results have been weighted to nationally
representative criteria.

UK adult population = 49,121,000 (population projections by ONS, 2010).

About LV=:

LV= is a registered trade mark of Liverpool Victoria Friendly Society
Limited (LVFS) and a trading style of the Liverpool Victoria group of

LV= employs over 4,000 people, serves over 3.8m customers and members,
and manages around GBP9.5bn on their behalf.

Liverpool Victoria Insurance Company Limited, registered in England and
Wales number 3232514, is authorised and regulated by the Financial Services
Authority, register number 202965. Registered address is: County Gates,
Bournemouth BH1 2NF. Tel: +44(0)1202-292333

    For further information, please contact:
    Emma Banks
    69 Park Lane
    CR9 1BG

For further information, please contact: Emma Banks, LV=, 69 Park Lane, Croydon, CR9 1BG, +44(0)208-256-6714

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