Madame Tussauds Goes Gaga

LONDON, November 5, 2010 - One of the world's most flamboyant and individual performers
will be joining the A-list line up at Madame Tussauds this December as Lady
Gaga takes to the stage in London - and seven other Madame Tussauds
attractions around the world. In the biggest and most ambitious figure launch
in Madame Tussauds history each attraction will reveal a different portrayal
of Lady Gaga on the very same day.

The legendary celebrity hot spot has selected eight very
distinct Lady Gaga styles, working with her favourite designers to ensure the
looks are spot on. Details of which city will feature which Gaga are being
kept tightly under wraps, so fans will have to wait until launch day to find
out which Lady Gaga will be wearing their favourite outfit.

The styles being worked on are:

    - Lady in Lace - Alex Noble lace body stocking and Philip Tracey face
      mask topped off with Marie Antoinette style 'fro. As seen at The Brit
      Awards 2010.

    - Telephone - Philip Treacy telephone hat teamed with a black Armani
      coat, flared trousers and towering heels. As seen on Friday Night with
      Jonathan Ross March 2010

    - Harlequin - Black Marjan Pejoski Body suit with oversized black neck
      fuff and sleek, super straight platinum hair. As seen at Grand
      Intercontinental Hotel Seoul, South Korea

    - Kinky Boots - Short black Bruno Pieters leather body suit cut away to
      reveal black lace bra, quirky "disc" hat and thigh high black boots.
      As worn at the Hakkasan restaurant, London in April 2009

    - Mini Mouse - Off one shoulder black latex body suit with long straight
      hair topped off with "mini mouse" style buns. As seen at the BBC
      Radio 1 studios, London

    - Hair Hat - Gaga's own blonde locks splayed out into a huge sunhat
      teamed with black see through net dress. As seen at the Consumer
      Electronics Show, Las Vegas.

    - Wired "wing" dress with lightning "eye" - Short black Orschel-Read
      strapless dress with wired, thigh high patent boots and black
      lightning stripe make up over one eye Orschel-Read as worn on the
      Wetten Dass..? gameshow, Germany in November 2009

    - Big Hair - Towering purple hair piece atop waist length plantinum
      locks, with nude Maison Martin Margiela bodysuit, white blazer and
      huge platforms. As seen outside Phoenix Hotel, Copenhagen, Denmark,
      July 2009

"We're very excited about Lady Gaga's imminent arrival in
Madame Tussauds London," said PR Manager Liz Edwards. "As one of the biggest
and most unique talents in the world, she is the perfect subject for the
biggest figure launch in Madame Tussauds' history. All of the styles being
worked on are classic Gaga and we're sure British fans will be delighted with
her London look when we unveil it next month."

All of the figures are being worked on simultaneously by a
huge creative team at Merlin Studios in West London. Each figure was first
perfectly sculpted in clay before being moulded in wax. A team of expert
artists then accurately recreate colour and skin tones, replicating every
freckle, mole and dimple, before the make-up, artists, hairdressers and
stylists finish off the look. The painstaking process will take four months
to complete at a cost of GBP150,000 per figure adding up to a cool GBP1.2m.

The figures will be featured in attractions in London,
Amsterdam, Berlin, New York, Hollywood, Las Vegas, Shanghai and Hong Kong and
all will be revealed on 9th December 2010.

For further information please contact Simon Thomas/Karen Abrams at freerange communications on +44(0)207-402-9966 or simon at freerange.eu