Manduka Unveils Limited Edition Artist Inspired Collection, Lyrics

By Manduka, PRNE
Monday, June 13, 2011

LOS ANGELES and VILVOORDE, Belgium, June 14, 2011 -

- First-Ever Line of Fine Art
Performance Yoga Gear Available at

Manduka, creator of high performance yoga gear and the #1 choice
of yoga teachers worldwide, announced today the debut of its first
ever artist inspired collection.  A blend of timeless yoga
tradition with never before seen fine art, the Lyrics Collection is
the embodiment of self-expression through visual poetry.  The
limited collection is now available at and select key
retail partners across Europe.

Developed with innovative printing technology that does not
compromise the performance of the product, the Manduka Lyrics
Collection features top of the line yoga and active gear including
eQua Towels, href="">
Practice Tote and the premiere href="">
Cork block.  Interpreted as spoken word on canvas, the
‘gear as art’ surrounds themes of Om, Namaste, 1Ness and Now-with
each design intended to inspire creativity while on the mat.

“We’re continually inspired by the artistry of the Yoga
community,” said Sky Meltzer, CEO of Manduka.  ”Using our high
quality products as a canvas for art, the Lyrics Collection
unfolded into the creative expression for what we stand for as a
company, uncovering the passion behind the practice of yoga.”

The Manduka eQua Towels are lightweight, durable and super
absorbent, out performing ordinary cotton or polyester towels no
matter what activity you choose.  Made with tightly woven,
micro-fiber yarn to produce a soft, suede-like surface, the Manduka
eQua Towels provide firm grip with moisture to all high performance
mats.  Its super absorbent micro-fiber blend and machine
washable capabilities simultaneously provide hygienic protection
for your yoga mat. The Manduka Lyrics eQua Towels are available in
Vintage Violet, Limestone Green and Dusk Blue.

Designed with yogi-tailored usability and style, resilient
fabric and hardware, and a breathable mat compartment, the Manduka
Practice Totes provide sleek storage and protection for your
essential yoga-tote-ables.   Made of easy-to-wash natural
cotton, the Practice Tote offers functional style with handy side
handles, durable reverse zippers, a clip for keys and a hidden
pocket for valuables and breathable grommets to keep your gear
smelling fresh even after the sweatiest class.  The Manduka
Lyrics Practice Tote is available in Vintage Violet, Vintage White
and Limestone Green.

The Manduka Cork Block sets the standard for high performance
yoga props. Made with a renewable, sustainable material, which
comes from the bark of a Cork Oak Tree, it has a firmness not found
in foam blocks, and allows you to feel secure in the support it
provides. The smooth rounded edges and corners provide added
comfort and an easier hand grip.  The Manduka Lyrics cork
provides a stunning canvas for art and expression, inspiring your

“Manduka continues to provide top of the line, innovative
products unlike any other yoga gear company in Europe,” said
Manduka European Manager, Bruno De Muynck.  ”We are excited to
offer the European yoga community with a collection they will truly
appreciate-high quality, functional products that consumers expect
combined with visual art that is inspirational.”

For more information on Manduka Lyrics, please visit: href="">,
join us on Facebook at: href="">
or follow us @MandukaYoga

About Manduka

Founded in 1997, Manduka was built on the simple idea that a
better yoga mat can make a world of difference. Manduka strives to
support and enrich the yoga community by providing premium quality
mats and products while respecting employees, customers, materials,
and the environment.  Created for and by yoga enthusiasts,
Manduka’s technical and purpose-driven product designs meet and
often exceed the distinct needs of all practitioners.  Today
Manduka’s products, which include yoga mats, towels, yoga straps,
water bottles, and bags, are sold in more than 35 countries around
the world. Not only focusing on superior design, Manduka also
promotes their ethos of quality, thoughtfulness and sustainability
in all realms of their business.

Brenna Israel of Saeger Media Group, +1-805-705-8496, brenna at

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