Mardev-DM2 Announce Global Marketing IT and Engineering Data

By Mardev-dm2, PRNE
Monday, May 10, 2010

Newly Updated DecisionMaker(R) Databases Provide Direct Access to Specialty Professionals

LONDON, May 11, 2010 - Mardev-DM2, the global marketing and data services division of Reed
Business Information, announced today that it has built the most
comprehensive, demographic-rich database of information technology decision
makers in the world. It also launched a new, custom-built DecisionMaker
database that consists of specialty engineering and manufacturing
professionals across the Asia-Pacific markets. The sources, DecisionMaker
Asia and DecisionMaker IT, are currently available in the US Chicago and New
York
offices, as well as in the company's London and Asia locations.

Mardev-DM2, the recently formed union of the domestic and international
list management and marketing services divisions of RBI, is aggressively
enhancing the data sources and services it delivers to business-to-business
marketers, so they can effectively target, integrate and track
industry-specific marketing campaigns. The fields of IT and engineering are
two recently updated examples of the markets in which they focus. Others
include human resources and training, manufacturing, electronics and
cross-industry segments such as sales, marketing and management.

"At Mardev-DM2, we are highly motivated by our customers and prospects to
fill in the gaps of their marketing processes," says Zina Manda, Director of
Mardev-DM2. "When they need demand generation, campaign automation, or
greater metrics, we work diligently to enhance our services and partner with
the most relevant providers to create a complete source of marketing process
management services, and most importantly, the qualified data they need to
source in their marketing programs."

The fields of technology and engineering are among the fastest growing
industries around the globe, and Mardev-DM2 is well positioned to serve
business marketers who develop products and services for these markets across
any geographical region. The detailed demographics now available support an
unprecedented, sophisticated level of personalization, targeting and
customized marketing programs that deliver measurable results and return on
investment.

About Mardev-DM2

Mardev-DM2(R) (mardev.com dm2decisionmaker.com) is the global marketing
data and services division of Reed Business Information, one of the world's
leading providers of business information and services. With offices in
London, Chicago, New York, Singapore and Hong Kong, Mardev-DM2 provides
unmatched global knowledge and data expertise, lead generation and nurturing
programs, as well as custom marketing programs.

    Media Contact
    Mary Miller
    Mardev - DM2
    +1-630-288-8312
    mary.miller@reedbusiness.com

Media Contact: Mary Miller, Mardev - DM2, +1-630-288-8312, mary.miller at reedbusiness.com

YOUR VIEW POINT
NAME : (REQUIRED)
MAIL : (REQUIRED)
will not be displayed
WEBSITE : (OPTIONAL)
YOUR
COMMENT :