MarketsandMarkets: Global Probiotics Market Worth US$32.6 Billion by 2014

WILMINGTON, Delaware, January 13 - According to a new market research report, 'Probiotics Market
(2009-2014)' (
www.marketsandmarkets.com/Market-Reports/probiotic-market-advanced-tec
hnologies-and-global-market-69.html), published by MarketsandMarkets
(www.marketsandmarkets.com), the global probiotics market is expected
to be worth US$ 32.6 billion by 2014, with the Europe and Asia accounting for
nearly 42% and 30% of the total revenues respectively. The global market is
expected to record a CAGR of 12.6% from 2009 to 2014.

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Probiotics are live microorganisms that are similar to the
beneficial microorganisms found in humans and are hence generally regarded as
safe (GRAS). Though they have been in existence for many years, the proper
appreciation of their benefits is only a recent phenomenon. More and more
research is being undertaken to validate their efficacy; so far, such
activities have demonstrated their effectiveness in cases of antibiotic
associated diarrhea, irritable bowel syndrome, lactose intolerance, oral
health etc. The functional ingredients in the probiotic products help in
balancing the intestinal microbiota resulting in enhanced over all health,
well being and boosts immune system.

The probiotics market has been one of the prime beneficiaries
of the recent fad over functional foods. Rising levels of health
consciousness and the ageing baby boomer population are a few of the drivers
helping in the growth of the market. The other major market factor driving
the overall probiotics market in the present and expected to continue to do
so in the future is the influence exerted by the women buyer segment. It is
generally observed throughout the globe that traditionally women are
responsible for the buying decisions of the foods and beverages (F&B)
category in families. Since they tend to be more aware about the new products
and their health benefits, they try and incorporate more beneficial foods in
the families' diet. Hence it is no surprise that women have more knowledge
about probiotic F&B and consequently not only drive their consumption, but
also act as the opinion makers. This gathers more importance considering the
fact that the probiotic F&B segment is expected to command over 75% of the
overall probiotics market in 2009.

Probiotic dairy products are expected to command the highest
market share among all the probiotic foodstuffs, accounting for almost 70% in
the year 2009 and reaching a market size of almost $24 billion by the end of
2014. The biggest markets for these products are Europe and Asia; the U.S.
market has slowly but surely opened up to these products in the recent past
and is expected to grow at a CAGR of 17% from 2009 to 2014, the biggest
contributor being probiotic cultured drinks followed by probiotic yogurts.
Though the market base of probiotic products is comparatively lesser in the
U.S., the market is expected to grow at an astounding rate of almost 14% in
the same period driven by the large scale acceptance of - the probiotic
yogurts in spoonable single serve packs, probiotic cultured drinks in single
shot packaging form and probiotic dietary supplements.

Products that fall under the niche category presently, such as
probiotic chocolates, probiotic ice creams and probiotic baked products are
expected to enjoy a much larger market share due to the belief that consumers
are ready to pay an extra amount for fortified products if confident of
'extra' benefits. However, probiotic cheese, probiotic butter etc are fated
to the status of ultra-niche products due to their conventional image as
unhealthy dietary products.

Europe forms the largest market for probiotics with an
estimated $13.5 billion by 2014. Its 12.2% CAGR from 2009 to 2014 is driven
by consumer demand for health-enhancing probiotic products, such as probiotic
yogurts, other probiotic dairy products and probiotic dietary supplements.
Asia is the second largest segment, growing at with an estimated CAGR of
11.2% to reach $9.0 billion by 2014.

Scope of the report

The report discusses the segmentation of the of the probiotics market as
follows.

    Products:       Functional foods and beverages - dairy products, non
                    Dairy beverages, breakfast cereal, baked goods, fermented
                    meat products, dry-food probiotics; animal feed
                    probiotics; dietary supplements - food supplements,
                    nutritional supplements and specialty nutrient.

    Applications:   Human application - regular consumption, probiotic
                    therapy, prevention of diseases and probiotic application
                    for animals.

    Ingredients:    Bacteria in probiotic foods - lactobacilli,
                    bifidobacteria, bacillus coagulans; yeast and others.

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Contact: Ms. Sunita, 108, West 13th Street, Wilmington, DE, 19801, County of New Castle, Tel: +1-888-989-8004, Email: sales at marketsandmarkets.com