MarketsandMarkets: Increasing Social Media Marketing Adoption and its Impact on Top Pharma Players

DALLAS, August 13, 2010 - According to the new market research report, "Effective Social Media
Marketing Strategies for Pharmaceutical Market" published by
MarketsandMarkets (www.marketsandmarkets.com), 18 of the top 20
pharmaceutical players globally have established their presence on the three
most popular social networking sites, i.e., YouTube, Twitter, and Facebook.
(Popularity ratings are based on the number of users following the top five
pharmaceutical companies from May 14, 2010 to July 14, 2010).

Browse in-depth TOC on Effective Social Media Marketing Strategies for
Pharmaceutical Market Early buyers will receive 10% customization of reports
www.marketsandmarkets.com/Market-Reports/Pharma-Social-Media-245.html

Pharmaceutical companies are leveraging social media platforms for
consumer engagement purposes, and are also employing these tools to enhance
customer retention and brand perception. J&J was one of the earliest adopters
of social media in the pharmaceutical industry. In 2006, the company adopted
Web 2.0 and started its 'Kilmer House' blog on company history. Since then,
the company has developed multiple social media tools such as Baby.com and
Safekids USA.

Pharmaceutical giants such as Abbott, Bristol-Myers Squibb (BMS),
GlaxoSmithKline (GSK), Merck, and Pfizer began getting involved in social
media activities from 2007 onwards. These companies are leveraging social
media platforms to gain market intelligence, obtain real time customer
feedback, create disease awareness, engage in brand promotion, etc.

Interactive web platforms have generated high consumer interest by
enabling consumers to discuss their views, and by creating a more transparent
model of communication. Hospitals are also employing social media to
disseminate information, provide health education, increase patient
awareness, and to maintain customer relationships.

SCOPE AND FORMAT

The report analyzes the use of social media tools in the pharmaceutical
market in terms of:

    - Major social media platforms and the major pharmaceutical
      companies with presence on these platforms
    - Effective strategies to develop a successful social media
      campaign
    - Benefits, risks, and future impact of social media on
      pharmaceutical industry
    - Social media use and regulations in different parts of world

Analyst Briefing Presentation on Effective Social Media Marketing
Strategies for Pharmaceutical Market to be held on 25th AUG 2010 The
Pharmaceutical practice at MarketsandMarkets is pleased to announce its
Analyst Briefing Presentation on Effective Social Media Marketing Strategies
for Pharmaceutical Market (
www.marketsandmarkets.com/Market-Reports/Pharma-Social-Media-245.html)
to be held on 25th AUG 2010

To register your participation, please click here
www.marketsandmarkets.com/AnalystBriefing/social-media.asp

About MarketsandMarkets

MarketsandMarkets (M&M) is a global market research and consulting
company based in the U.S. We publish strategically analyzed market research
reports and serve as a business intelligence partner to Fortune 500 companies
across the world. MarketsandMarkets also provides multi-client reports,
company profiles, databases, and custom research services.

M&M covers thirteen industry verticals, including advanced materials,
automotive and transportation, banking and financial services, biotechnology,
chemicals, consumer goods energy and power, food and beverages, industrial
automation, medical devices, pharmaceuticals, semiconductor and electronics,
and telecommunications and IT. We at MarketsandMarkets are inspired to help
our clients grow by providing apt business insight with our huge market
intelligence repository. To know more about us and our reports, please visit
our website www.marketsandmarkets.com

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Contact: Ms. Sunita, 7557 Rambler Road, Suite 727, Dallas, TX 75231, Tel: +1-888-989-8004, Email: sales at marketsandmarkets.com .