Marvell Introduces Kinoma - Revolutionary Open Software Platform to Unify Applications
By Marvell Semiconductor Inc., PRNESunday, February 13, 2011
Simple, elegant, intuitive and lightening fast user experience will debut at Mobile World Congress
BARCELONA, Spain, February 14, 2011 - Marvell (Nasdaq: MRVL), a worldwide leader in integrated silicon
solutions, today announced Kinoma(R), a software platform that will
dramatically transform the way consumers interact with the devices that fuel
their digital lives. Kinoma is a new foundation for creating and delivering
fast, simple user experiences for an unprecedented range of devices. Through
its recent acquisition of Kinoma Inc., a visionary creator of mobile media
software, Marvell now offers an experience and solution that is fully
integrated from silicon to applications, creating new opportunities for
original equipment manufacturers (OEMs) and manufacturers while freeing
developers from traditional restraints.
(Logo: photos.prnewswire.com/prnh/20100719/SF36559LOGO-b)
"We are living in an exciting world of proliferating electronic devices.
They are becoming a key part of our lives. More than ever consumers demand
great ease-of-use and seamless connectivity across all these devices," said
Weili Dai, Marvell's Co-Founder. "I am very excited to bring the talented
Kinoma team to Marvell - it is our mission to coherently integrate our
industry-leading hardware solutions with beautiful software experiences to
enable the entire ecosystem to address this emerging demand. The addition of
Kinoma - a simple, intuitive, easy to use software experience optimized for
Marvell's total silicon solutions - provides a unified look and feel across
an array of products from handheld devices to smart appliances and smart
furnishings. It gives designers and developers the freedom to dream up more
innovative, personalized, and intelligent products and applications that I
believe will change the world by making consumers' lives easier and more
convenient. That's our passion."
The newest version of Kinoma Play is the first product built on Kinoma.
Featuring an elegant, touch-friendly design coupled with lightning fast
speed, Kinoma Play shows how Kinoma delivers a seamlessly integrated user
experience. Combining 40 applications, ranging from social networking to
digital media to location to search, Kinoma Play offers consumers a simple,
consistent user experience for work and play.
To encourage broad industry adoption, Marvell will offer Kinoma under an
open source license. Developers will be able to adapt Kinoma for any device
they can imagine. Marvell will also provide two software development kits
(SDKs). The first SDK is for application developers to fully integrate their
content and services into Kinoma powered devices. The second SDK is for OEMs
and manufacturers to port and customize Kinoma for their products.
"As digital devices have become more powerful, creating the software to
power them has become increasingly difficult," said Peter Hoddie, vice
president of the Kinoma Platform at Marvell Semiconductor, Inc. "Kinoma makes
it easier for developers to bring their ideas to life. Kinoma lets developers
focus on creating great applications with thoughtfully refined user
experiences that taps into the full power of the underlying hardware. We want
to make life better for developers, so they can craft the products that make
life better for our users."
"Kinoma delivers on the promise so many companies are chasing - a
thoughtfully designed, beautiful user interface that enhances user
experience," said Tim Bajarin, president of Creative Strategies. "The
capabilities of this platform are crucial for creating a new class of
connected devices with a simple, consistent user experience and access to the
content they need, no matter where they are."
Marvell will demonstrate the newest version of Kinoma Play in Barcelona
at Mobile World Congress (Courtyard CY15). For those unable to see Kinoma
Play in person, a video showing the speed, elegance, and simplicity of Kinoma
Play is available on the Marvell web site (www.marvell.com/).
Marvell will announce further information on developing with Kinoma and
licensing in the coming weeks.
About Marvell
Marvell (NASDAQ: MRVL) is a world leader in the development of storage,
communications and consumer silicon solutions. Marvell's diverse product
portfolio includes switching, transceiver, communications controller,
wireless and storage solutions that power the entire communications
infrastructure, including enterprise, metro, home and storage networking. As
used in this release, the term "Marvell" refers to Marvell Technology Group
Ltd. and its subsidiaries. For more information, visit Marvell.com.
Marvell, the M logo and Kinoma are registered trademarks of Marvell
and/or its affiliates. Other names and brands may be claimed as the property
of others.
For Further Information Contact: Marvell Media Relations Daniel Yoo Tel: +1-408-222-2187 yoo@marvell.com
Daniel Yoo of Marvell Media Relations, +1-408-222-2187, yoo at marvell.com
Tags: Barcelona, February 14, Marvell Semiconductor Inc., Spain