Maxymiser Wins 2011 Retail Systems ‘Online Technology Vendor of the Year’ Award

LONDON, November 9, 2011 -

-Maxymiser recognised by Retail Systems for helping retailers to listen and respond in real time to customer preferences, boosting online conversion rates-

Maxymiser (www.maxymiser.com), the global expert in multivariate testing, personalisation and optimisation solutions, has won the 2011 Retail Systems ‘Online Technology Vendor of the Year’ Award. The Retail Systems Awards, which have been running for six years, celebrate excellence and innovation in information technology for the retail sector. The company, who has offices in London, New York, San Francisco, Edinburgh and Dusseldorf, works with a whole host of major global retailers including ASDA Wal-mart, MandM Direct, Charles Tyrwhitt, Crew Clothing, The Finish Line and Teleflora, to name a few.

The Retail Systems award judges were impressed with the benefits and revenue increases Maxymiser’s clients have experienced since implementing their SaaS-based conversion management solution and how it has enabled marketers to make smarter, objective decisions and deliver engaging online customer experiences, while improving the bottom line. Specifically, Maxymiser’s client, MandM Direct implemented multivariate testing on its product page in order to increase shopping cart conversion rates by 4%, improve purchase conversion rates by over 4% and increase revenue per purchase by over 6%.

Maxymiser’s solutions allow retailers to test and personalise hundreds of different website variations in a live environment, in order to see which webpage layouts, sequences and content yields the best conversion results. Coupled with best-in-class reporting and expert-led consultants and test planning, Maxymiser gives retailers complete confidence that each time a change to the website is rolled out it is converting online visitors to paying customers.

Tim Brown, CEO of Maxymiser explains, “We are delighted to have won the 2011 Retail Systems Online Technology Vendor of the Year Award as this provides independent industry recognition that we have a best-in-class customer experience optimisation suite for retailers. Maxymiser has been the catalyst for substantial change in how retailers develop customer experiences based on objective decision making and continual website refinement. Even in some of the most challenging economic times we have ever faced, we are enabling retailers to drive incremental growth, by firmly putting the customer at the centre of all website content decisions.”

About Maxymiser

Maxymiser is the global expert in multivariate testing, personalisation and optimisation solutions. Brands such as ASDA, Homebase, Kwik Fit Insurance, Virgin Media and Lastminute use Maxymiser to drive the most effective online customer experiences which increase conversion rates, revenue and consumer loyalty. Maxymiser combines online testing and automated personalisation into a single platform that empowers marketers to launch comprehensive optimisation campaigns on-the-fly without the need for IT resources. This patent-pending OneTouch Network connects once to your website, mobile sites, or mobile apps to leverage all Maxymiser solutions and existing data sources to drive highly personalised experiences for every individual. Founded in 2006, Maxymiser is a rapidly expanding, private company with offices in New York, London, San Francisco, Edinburgh and Dusseldorf, as well as a global network of marketing and technology partners. The company’s conversion management solutions and reporting infrastructure are recognised by leading industry analysts as best-in-class.

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