Media-Control GfK Releases 2009 Home Video Results & 2010 Forecast

Germany & Sweden Counter Global Trend Leading Sales Growth -

LOS ANGELES, May 10, 2010 - Media Control GfK, the leader in international media and entertainment
tracking servicing the global entertainment industry, announced today the
release of its 18 Territory 2009 Year End Summary and 2010 Home Video
Forecast Report.

"Despite global declines in DVD sales, the local economies of the
international markets were not all down in 2009," said Brad Hackley,
President of Media Control GfK USA. The report notes that 33% of the
international territories experienced either positive or flat DVD & Blu-ray
annual revenue performance in 2009. Germany and Sweden led all territories,
followed by Switzerland and Australia. However, other leading markets, the
U.K. and Japan, mirrored the U.S. with double-digit sales declines from the
prior year.

Other notable findings from the report estimate the number of Blu-ray
units sold through to consumers is expected to increase this year on average
nearly 70% across the key international markets.

Media Control GfK's 2009 Year End Summary and 2010 Home Video Forecast
Report provides estimated unit sales and gross consumer spending on DVD,
Blu-ray, UMD & VHS for 18 territories. Media-Control GfK will release its
International 3D and VOD forecast later this year.

For press enquiries or for more information about Media-Control GfK's
2009 Year End Summary and 2010 Home Video Forecast Report, contact:
media-controlUSA@gfk.com

About Media-Control GfK:

Established in 1976, Media Control GfK is the world's largest provider of
international media & entertainment performance metrics, collecting
point-of-sale data from 29 countries and providing both local and global data
analysis to industry clients necessary to make informed decisions in today's
rapidly-changing entertainment environment. Media Control GfK has offices in
over 30 countries.

    Media-Control GfK
    Augustaplatz 8
    76530 Baden-Baden
    Germany, 07221 366-02

    Media-Control GfK USA
    879 W.190thStreet
    Gardena, CA 90248

Public Relations of Media Control GfK, +1-310-400-4503, media-controlUSA at gfk.com