MediaCom Adopts Globalpark to 'Dig Deep' Into Consumers' Hearts and Minds

By Globalpark, PRNE
Monday, June 6, 2011

LONDON, June 7, 2011 -

Globalpark, a leading provider of panel community and survey software
(, has become the preferred feedback management
platform for media agency MediaCom. By using Globalpark technology, MediaCom
is able to offer its clients a real depth of understanding into consumer

MediaCom is one of the world's largest media communications agency
networks. Using Globalpark technology, it creates and manages bespoke panels
for a diverse mix of clients to help them engage with their consumers and add
value to their communications plans by carrying out a range of research
projects to understand behavior and attitudes.

MediaCom also manages its own research programmes with Globalpark,
including the award winning Real World Money project that reveals how
consumer behavior is changing in response to economic conditions. Here, both
qualitative and quantitative research is integrated from a survey of 1000

"Globalpark helps us to deliver cost effective research solutions for
MediaCom and for our clients," comments Pauline Robson, Director, Real World
Insight, MediaCom. "As an agency, our philosophy is to put people first which
means that we start with understanding the consumer and our research offering
reflects this. Globalpark allows us more functionality and flexibility to
meet our client demands, with fast turnaround and reduced costs, and has the
added benefit of being able to service our own internal needs."

"We are delighted that working with Globalpark has helped MediaCom not
only offer its clients a greater understanding of their consumers but is also
helping the agency shape its own business," comments Alex Wilke, Managing
Director for the Globalpark UK office.

About Globalpark

Globalpark provides panel community and survey software that enables
organizations to manage what matters across the enterprise. By capturing
feedback and tracking behaviour of customers, employees and partners, they
gain insights that drive better business decisions. By identifying and
empowering influential advocates, they build reputation and extend reach.

Founded in 1999, Globalpark software is German-engineered and
globally-tested by leading brands and top market research institutes,
including: Continental, Daimler, General Mills, GfK, IDG, Nintendo, Sony, TNS
and Warner Music. Globalpark is staffed by renowned research pioneers, with
offices across the US, UK, Germany and Austria. For further information,
please visit

Media Contact: Gabrielle Prior, Greenfields Communications, gprior at Tel: +44(0)208-778-3784

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