Mood Media Partners with China Audio-Visual Association to Bring Digital Content to Chinese Mainland

By Mood Media Corporation, PRNE
Sunday, June 5, 2011

SHANGHAI, June 6, 2011 -

- Mood Media (TSX:MM; LSE AIM:MM) has Formed a Strategic Partnership with
the China Audio-Visual Association as Part of its Ongoing Strategy to Enter
the Chinese market. The Partnership Opens Significant new Distribution
Opportunities to Mood and Arovides Access to Over 500 Leaders in the
Distribution of Audio and Visual Content in China.

Mood Media, a leading in-store music
provider, has partnered with the China Audio-Visual Association (CAVA), the
largest industry association of digital media publishers and distributors in
China. CAVA is the only national audio-visual industry trade association
recognized by the General Administration of Press and Publications (GAPP) of
the People's Republic of China. Together with the Music Copyright Society of
China (MCSC) and the China Audio Visual Copyright Association (CAVCA) also
operating under the auspices of the GAPP, the CAVA membership covers nearly
all digital content distribution in China.

An important part of CAVA's mission is to accelerate the availability of
high quality, legal content in the Chinese market by advancing commercial
opportunities for and between member companies such as Mood Media. As the
first and only foreign member, Mood Media is now well positioned to establish
relationships with all of the key players in the Chinese digital content
industry. CAVA will also act as a communications bridge between Mood and the
Chinese government, further raising awareness of Mood Media and its in-store
music solutions in the market.

"The continued growth of China's retail sector along with strong measures
now being undertaken by the Chinese government to encourage legal,
world-class content and services represent a major opportunity for Mood Media
to further deploy its in-store media solutions in one of the world's fastest
growing economies" said Lorne Abony, CEO of Mood Media. "We are deeply
honored to have the opportunity to partner with CAVA," he added.

About Mood Media Corporation

Mood Media Corporation (TSX:MM; LSE AIM:MM), named Canada's fastest
growing company by PROFIT Magazine is a leading in-store media specialist
that uses a mix of music, visual and scent media to help its clients
communicate with consumers with a view to driving incremental sales at the

Operating its two principal divisions; In-Store Media and Retail
Point-of-Purchase, Mood Media Corporation works with over 470,000 commercial
locations in over 40 countries throughout North America, Europe, Asia and

Through its subsidiaries Mood Media, Muzak, Touch and Mood Entertainment,
Mood Media Corporation's products and services reach 150 million people every
day in a broad client base including more than 850 U.S. and international
brands in diverse market sectors that include: retail, from fashion to
financial services; hospitality, from hotels to health spas; and food retail,
including restaurants, bars, quick-serve and fast casual dining.

For further information:

For more information on Mood Media Corporation visit or contact:

    Jeremy Jacobs
    Fleishman Hillard Inc. (New York)

    Alan O'Sullivan
    Fleishman-Hillard (London)


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