Mega Screening of MAMMA MIA! The Movie Comes to the O2
By The O2, PRNESunday, November 22, 2009
LONDON, November 23 - On Saturday 24th January The O2 arena will host the biggest screening
ever of the hit film, MAMMA MIA! A giant 100 ft screen will be built so an
audience of 12,000 can see their favourite movie in all its glory. The
audience will be encouraged to dress up in their MAMMA MIA! gear and also
sing a long to all their favourite ABBA hits.
From West End smash to global phenomenon, MAMMA MIA!, the stage show, has
already been seen by over 40 million people in over 200 major cities across
North America, Australia, Europe and Asia since opening over a decade ago in
London. The three women who created the worldwide smash stage hit - global
producer, Judy Craymer, writer Catherine Johnson and director, Phyllida Lloyd
- repeated their roles in bringing the joyful, musical story to the big
screen.
The MAMMA MIA! movie has replicated the stage success and has grossed
over GBP69.16 million at the UK box office and has been seen by over 4.6
million people in London. It also is the highest grossing film of all time at
the UK and Irish box office.
David Campbell, Chief Executive and President of AEG Europe, owners and
operators of The O2, commented: 'The success of MAMMA MIA! the film in the UK
is incomparable. It has successfully brought the infectious music of ABBA to
an entirely new generation. My children are already tugging at my sleeve to
make sure I get them tickets for what will be a brilliant afternoon out."
Simon Hewlett, Managing Director of Universal Pictures International
added: "Universal Pictures are delighted that The O2 will be staging these
epic screenings of Mamma Mia! The Movie. Watching Mamma Mia! with a large
audience is one of the most uplifting experiences you can imagine and an
audience at The O2 is as big as it gets."
MAMMA MIA! will be shown twice at The O2 on 24th January with both an
afternoon and evening viewing.
Tickets for the screening go on sale at 9am this Thursday 26th November
at www.theo2.co.uk or by calling +44(0)844-856-0202.
Lucy Ellison, Head of Communications, AEG Europe & The O2, +44(0)20-8463-2572, lucy.ellison at aegworldwide.co.uk
Tags: London, The O2, United Kingdom