Men With IPhones Are More Attractive to Women

LONDON, April 21, 2010 - According to a recent survey conducted by Phones 4u
(www.phones4u.co.uk/), men with iPhones are luckiest in love.

The survey of 1500 women suggests that men who own the Apple iPhone
handset are said to be more attractive than those who do not.

Good news for those men out there who are fixated on the latest gadgets
in lieu of a love life; 54% of women stated that they would be more likely to
date a man if he owns an iPhone. One respondent suggested "if he has an
iPhone then he's obviously intelligent and well-off."

Other factors for gadget geeks being looked upon more favourably in the
dating stakes include better grooming, a good sense of humour and ease of
communication. 37% of those quizzed say that owning an iPhone makes a man
seem more reliable, to which nearly all went on to say that a second date
would be likely.

"There's just something about a man who's good with computers that makes
him more trustworthy," said Lucy, a 23-year-old primary school teacher from
London. "If he's got the cash for an iPhone then he must be very good at his
job, too."

Indeed, job status scores highly on the criteria of those surveyed. 35%
of women said that what a man does for a living would affect their chances of
a first date, whilst only a meagre 7% don't mind how their prospective mate
puts food on his table.

Current UK sales of the iPhone are estimated at around the two million
mark; with 75% of the market attributed to males between the ages of 18 and
40. During 2009 downloads of dating applications for smart phones in the UK
soared past 250,000.

In another recent study, however, it was discovered that men who own the
iPhone tend to have GBP3,750 less disposable income per annum than those who
do not own an iPhone; proof that first impressions may not always be accurate
in the dating game.

About Phones 4u:

Phones 4u is an independent mobile retailer, offering all networks and
handset manufacturers' products. It is part of the Staffordshire-based 4u
Group, and the Group CEO is Tim Whiting. Leading the way in the mobile
industry through its excellent customer service, award-winning advertising
and differentiated in-store experience, Phones 4u has over 450 stores and is
still growing. Phones 4u employs circa 6,000 people.

Phones 4u has been awarded 'Online Retailer' of the year award for two
consecutive years at the Mobile News Awards (2009 and 2010). In 2008, Phones
4u won the Mobile industry award for 'Best Retailer' in the UK and came top
in Harding and Yorke's 2008 ERIC Customer Empathy Rating Index after it was
recognised among the mobile industry players as demonstrating the most
empathy and understanding towards its customers. It also ranked highly in the
Harding and Yorke CXI League (Customer Experience Index) in December, which
ranked in order the top 10 customer experiences across all industries of
2008. Phones 4u came in at 8th position and was the only mobile retailer to
make it into the top 10.

Phones 4u recognises that buying a new phone can be a complex and
confusing affair. Phones 4u cuts through this confusion with its unique
consumer consultation process, resulting in accurate, impartial advice and a
package that is right for each customer. As a result it sells more new
contracts than anyone else on the High Street. www.phones4u.co.uk/

For further information please contact Phones 4u internal press
office: Pressoffice@phones4u.co.uk

For further information please contact Phones 4u internal press office: Chloe Farrow M: +44(0)7766 883388 E: Pressoffice at phones4u.co.uk