MobiCart Enables Customized iOS and Android Mobile Storefronts as Native Apps

First Demonstrated at DEMO Fall 2010, MobiCart Powers the Next Generation of Custom Mobile Storefronts as Seamlessly-Updated Consumer Applications; Saves Tens of Thousands of Dollars in Application Development Costs + Incorporates a Complete Add-on Ecosystem

NEWCASTLE UPON TYNE, England and SAN FRANCISCO, December 7, 2010 - MobiCart today announced that its free, mobile-optimized e-commerce
storefront development solution for Apple(R) iOS(R) and Google(R) Android(R)
devices is now immediately available for download and deployment from
www.mobi-cart.com. First shown at the renowned DEMO Fall 2010 show in
September as a public Beta, MobiCart has now been released for general use by
anyone seeking to develop a native m-commerce storefront solution for their
customers.

MobiCart enables retailers to easily develop customized applications for
end-user download onto their mobile devices while also providing a
comprehensive back-end management platform for inventory control. These work
in tandem to allow users to engage in a totally customized, native mobile
commerce experience that is optimized for them and their specific shopping
needs via their own supported mobile device.

MobiCart works as a standalone storefront, so businesses can develop
their own mobile e-commerce site without even having a website. MobiCart can
of course also be fully-customized to match the look and feel of an existing
website, while easily allowing for the inclusion of inventory data and new
pages to the app — it's your own shop with your own brand. MobiCart simply
makes it simple and free to implement.

MobiCart enables businesses to save tens of thousands of dollars that
would normally be required to develop their own application and mobile
storefront while also enhancing brand and customer loyalty through an app
that is unique to each user. All this is accomplished without CSS or
developing an encapsulated website on the mobile device — MobiCart is a
native app on its supported operating systems.

With an open API, MobiCart is easily and quickly integrated into existing
shopping cart solutions, while also allowing developers to build and
distribute extensions to MobiCart and take part in a growing community via
its online marketplace. The MobiCart marketplace is a core aspect of the
solution. Developers can easily extend the storefront and develop a any
manner and number of add-ons, which they will then be able to give away or
sell.

Raymond Kiersey, General Manager of Retail Sales at Flybe(R) — Europe's
largest regional airline and MobiCart's first customer — noted during the
company's Beta evaluation that: "We are very excited about this revolutionary
new product. Our customers are busy people and MobiCart's technology will
allow them to make duty-free purchases on the go. We believe providing an
easy mobile purchasing option will greatly increase sales by aiding potential
customers who otherwise haven't the time."

About MobiCart:

MobiCart www.mobi-cart.com is a startup that is taking m-commerce
to a new level of personalization by enabling anyone to quickly deploy a
native storefront application on iOS and Android devices. MobiCart is a
completely free solution that combines a customized application development
platform with an online ecosystem for sharing extensions (both free and
paid).

NOTE TO EDITORS: MobiCart logos, screenshots and other images are
available from the company press contact or at www.mobi-cart.com/press

Wladimir Baranoff-Rossine , wladimir at mobi-cart.com, +44-792-107-0479