‘Mobile Social Networking Usage Set to Grow to 1.9 Billion Users Over the Next Five Years’ Says Latest Visiongain Report

LONDON, August 15, 2011 -

www.visiongain.com/Report/661/Mobile-Social-Networking-2011-2016

Visiongain’s latest management report “Mobile Social Networking 2011-2016″ examines the rapidly growing market of social networking on mobile devices. This brand new report provides forecasts of growth for the category, market sizing and analysis of development prospects for the period 2011-2016.

Visiongain research has shown that the Mobile Social Networking user base in 2011 to be around 1.1 billion globally; this is set to grow at a CAGR rate of 11.8% over the next five years to over 1.9 billion users. This huge market has many dynamics of monetization, user habits, fierce competition and localized trends dictating its development. Mobile Social Networking 2011-2016 provides a detailed breakdown and analysis of all of these facets of the sector, through to 2016.

Operators and vendors working in mobile markets will learn key information from this report concerning the key players in the Mobile Social Networking market, their strategies and business models.
In 2011, the Asian market represents the dominant 35% of the global Mobile Social Networking market, but will this market sustain the growth rates, or other emerging markets start to hot up? The report breaks down the worldwide market by individual region and country groups offering specific analysis on the major players and recent developments in those sub markets. It then offers forecasts through to 2016, based on the latest visiongain intelligence information. The report also shows irrespective of the most activity, which markets are producing the most ARPU globally.

Mobile Social Networking sector is due to undergo significant changes over the forecast period with the major adjustments in the ICT industry. Readers will be able to anticipate these fluctuations and position their business models accordingly, be it a new media start-up, handset vendor, software vendor or mobile network service provider.

Table of Contents
Executive Summary
E.1 Social Networking Permeates the Mobile Category
E.2 The Growth of the Global Mobile Social Network Market
E.3 The ICT Industry’s Largest OTT Mass Market
E.4 Enabling Monetisation Opportunities for Developers and Content Providers
E.5 Overcoming Barriers for Established Mobile Players
1. Introduction
1.1 The Unprecedented Success of Mobile Social Networking
1.2 The Aim of this Report
1.3 The Scope of this Report
1.4 Key Partners
1.5 Key Questions Answered by this Report
1.6 The History of Mobile Social Networking
2. The Importance of Mobility in Social Networking
2.1 Key Drivers for Mobility in Social Networking
2.2 Key Barriers for Mobility in Social Networking
2.3 Smartphones: The Ultimate Social Networking Platform
2.4 The Effect of Fixed/Mobile Convergence on Social Media
2.5 Mobile Social Networking Penetration
2.5.1 Mobile Social Networking by Age
2.6 Key Players in Mobile Social Networking
2.6.1 Twitter
2.6.1.1 Twitter’s Advertising Revenue Growth
2.6.1.2 Forecast of Twitters Continued Advertising Revenue Growth
2.6.2 Facebook
2.6.2.1 Facebook Statistics
2.6.2.2 Defining the Average Facebook User
2.6.3 Foursquare
2.6.4 eBuddy
2.6.5 Digg
2.6.6 LinkedIn
2.6.8 MXit
2.6.8.1 MXit’s Success in South Africa
2.6.9 Orkut
2.6.10 iTunes Ping
2.6.11 Instagram
2.6.12 MySpace
2.6.12.1 MySpace Music
2.6.12.2 Possible Acquisition of MySpace
2.6.12.3 MySpace Mobile
2.6.13 Brightkite
2.6.13.1 Brightkite as a Tool for Business
2.6.14 Gowalla
2.6.15 Bebo
2.6.16 Itsmy
2.6.17 Meffy’s Solutions for the Low Cost Handset Market
2.6.18 Google +
2.6.19 Shopkick
2.7 Comparison of Analysis for Key Mobile Social Networking Players
2.8 Successful Mobile Social Networking in the Enterprise
2.8.1 Security Risks of Social Networks for Enterprises
2.9 Local Search Booms in 2011
3. Monetising Mobile Social Netowrking
3.1 Opportunities for Mobile Device Vendors
3.2 Opportunities for Mobile Service Providers
3.2.1 Mobile Social Networking Strategies could be an Answer
3.2.2 How are MNOs using Mobile Social Networking to Their Advantage?
3.3 Opportunities for Mobile Application Developers
3.4 Freemium Mobile App Models in Mobile Social Networking
3.5 Monetising Social Media through Direct Response Marketing
3.6 Game Play in Mobile Social Networking
3.6.1 Scoreloop & CSL
3.6.2 Mobage & Android
3.7 Trends in 2011- Monetisation Techniques
3.7.1 Using Social Networks for Business Promotion
3.7.2 Monetising Social Gaming
3.7.3 Tapjoy
3.7.4 The True Size of Mobile Social Gaming
3.8 Paid Apps on the Rise
3.9 Social Media and Mobile Business
3.10 The Popularisation of Web 2.0 in Mobile Social Networking
3.11 Advertising Revenues in Mobile Social Networking
3.12 Facebook, Google+ and the App-Based Mobile Social Networking Solution
3.12.1 The Importance of Developers to App-Based Mobile Social Networking
4. World Markets by Geographic Region
4.1 Global Overview of the Mobile Social Networking Market
4.2 US and Canada Mobile Social Networking Market
4.2.1 Half of US Smartphone Users Access Social Networks Daily
4.3 Asia Pacific Mobile Social Networking Market
4.3.1 Japan
4.3.2 South Korea’s Cyworld
4.4 European Mobile Social Networking Market
4.4.1 Operators Must Leverage Mobile Social Networks in Europe
4.4.2 Mobile Social Networking Usage Up 80% in the UK in 2011
4.5 Latin America Mobile Social Networking Market
4.5.1 Telefonica’s Partnership with the Myriad Group
4.5.2 Mobile Operators in Latin America Concerned by Mobile Social Networking
4.6 Middle East and Africa Mobile Social Networking Market
4.7 BRIC Countries
4.7.1 Brazil
4.7.1.1 Demographic Profile of Brazilian Visitors to Facebook, Orkut and Twitter
4.7.2 Russia
4.7.2.1 Live Journal’s Pioneering Community
4.7.3 India
4.7.3.1 hi5
4.7.3.2 RockeTalk is the Top Mobile Social Network in India
4.7.4 China
4.7.4.1 Facebook Mobile Internet Alliance with Baidu in China
4.7.4.2 China’s Top 4 Mobile Social Networks
5. Market Forecasts for Social Mobile Networking
5.1 Global Market Forecast
5.1.1 Global Market User Base Forecast
5.1.2 Global Market Revenue Forecast
5.2 Mobile Device Vendors Market Potential
5.3 Mobile Service Providers Market Potential
5.4 Mobile Application Developers Market Potential
5.5 Mobile Social Networking Penetration
5.5.1 Mobile Social Networking Penetration by Age 2011-2016
5.6 Mobile Social Networking’s Popularity Compared to other Mobile Categories
5.7 Harnessing the Power of the Cloud for Mobile Social Networking Apps
6. Conclusion
6.1 SWOT Analysis
6.2 Mobile Social Networking: A Profitable & Growing Market
6.3 Attracting Revenue & Increasing the User Base
6.4 Recommendations
6.4.1 For Vendors & OEMS
6.4.2 For OTT Providers
6.4.3 For Mobile Network Operators
6.4.4 For Advertisers
6.5 Key Findings of the Report
Appendix A
About visiongain
Appendix B
Visiongain Report Evaluation Form

ENDS

Notes for Editors

If you are interested in a more detailed overview of this report, please send an e-mail to sara.peerun@visiongainglobal.com or call her on +44 (0) 207 336 6100

About visiongain

Visiongain is one of the fastest growing and most innovative independent media companies in Europe. Based in London, UK, visiongain produces a host of business-2-business conferences, newsletters, management reports and e-zines focusing on the Telecoms, Energy, Pharmaceutical, Defence, Materials sectors.

Visiongain publishes reports produced by its in-house analysts, who are qualified experts in their field. Visiongain has firmly established itself as the first port-of-call for the business professional, who needs independent, high quality, original material to rely and depend on.
 

 For further information on this report click on:

www.visiongain.com/Report/661/Mobile-Social-Networking-2011-2016

Or contact:
Sara Peerun: Sara.peerun@visiongainglobal.com
Tel: +44 020 7336 6100
www.visiongain.com

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