MobPartner Raises $3.5M from Alven Capital and Newfund

PARIS, March 29, 2011 - The leading mobile affiliate network MobPartner
(web.mobpartner.com/) just closed a $3.5 million first round from
Alven Capital and Newfund. This funding will enable MobPartner to accelerate
its international growth.

Founded in 2008, MobPartner is a pioneer in mobile affiliate marketing.
MobPartner's platform allows advertisers to pay per a defined action such as
sales (Cost per Sale), registration (Cost per Lead) or downloads (Cost per
Download / Install). This is particularly pertinent for in app advertising
(iOS, Android and soon WP7). Mobile site or App publishers ("affiliates") are
paid directly depending on their business performance.

To date, MobPartner deals with hundreds of advertisers and more than
100,000 affiliates worldwide, out of which the most successful earn tens of
thousands of dollars per month. The platform has generated more than 2
million transactions since the launch , exclusively on mobile phones. These
results establish MobPartner as a key player in the mobile marketing space.

For Vianney Settini, CEO of MobPartner, "the calibre of our investors
shows that our initial decisions to create this new market were correct. This
funding will allow us to accelerate on an international scale. On the one
hand, we will consolidate our presence in Europe and North America and on the
other hand, MobPartner will strengthen its presence in emerging markets:
Asia, Africa, Latin America, where mobile phone is the main internet access
mode."

Jeremy Uzan, investor at Alven Capital says: "We have been impressed by
MobPartner's ambition and ability to roll-out its model across the five
continents. The platform besides being robust in handling huge quantities of
data is highly scalable and adaptable to the varied needs of both advertisers
and affiliates. This has lead them to establish themselves as market leaders
in this vibrant sector. This has established them as market leaders in this
vibrant sector".

Charles-Antoine Morand, of Newfund, added: "On the web, performance
marketing now represents a lion' share in advertising investments.
Mobpartner's expertise will attract major brands and advertising agencies,
looking for performance-based solutions on mobile phones."

More information

Meet MobPartner at ad:tech San Francisco April 11-13

www.ad-tech.com/sf/

- Press contact : press@mobpartner.com, www.MobPartner.com

- Alven Capital : www.alvencapital.com / Newfund :
www.newfund.fr

Press contact : press at mobpartner.com, +33-6-62-26-03-90