Moda Operandi Names Roopal Patel as Fashion Director and Taylor Tomasi Hill as Artistic Director

By Moda Operandi, PRNE
Thursday, November 10, 2011

NEW YORK, November 11, 2011 -

New Hires to Support Continued Expansion of Online Luxury Retailer’s Brand Relations and Consumer Experience

Online luxury retailer Moda Operandi has appointed Roopal Patel as Fashion Director and Taylor Tomasi Hill as Artistic Director. In her role, Roopal will be heading up brand relations and overseeing all merchandise on the site. She’ll additionally be working closely with the editorial team on trend reports for editorial features.  Taylor Tomasi Hill will be the company’s Artistic Director. In this role, Taylor will be heading up the expansion of the site’s editorial and the further development of the site’s consumer experience. She’ll also be assisting the Fashion Director on brand relations.

“We view the recruitment of Roopal and Taylor as being an important part of the next phase of the business as we continue to grow internationally and expand the site,” said Aslaug Magnusdottir, Co-Founder and CEO. “They bring years of valuable experience of working with the world’s top brands and they also have a keen and proven point of view on trends and what women want to wear.”

Roopal was most recently the Senior Women’s Accessories Editor at Neiman Marcus Group where she cultivated close relationships with major brands worldwide. The company plans on increasing the number of trunk shows on the site, expanding the already impressive roster of designers offering ready-to-wear, accessories, and jewelry.  

Taylor was previously the Style and Accessories Director at Marie Claire where her duties included trend forecasting and styling. Taylor will be overseeing Moda Operandi’s editorial expansion that will include trend reports and editorial content that intertwines with the e-commerce experience.

“I think the addition of Roopal and Taylor reflects further validation of Moda Operandi’s unique model because of the interest we’ve garnered from top talent in the industry,” said Lauren Santo Domingo, Co-Founder and Creative Director, “We are excited that they share our vision of Moda Operandi defining the future of retail.”

About Moda Operandi

Moda Operandi is the first online luxury fashion retailer to allow members to pre-order tomorrow’s styles today. Working closely with the world’s top designers such as Marc Jacobs, Isabel Marant, Proenza Schouler, Vera Wang and Missoni, Moda Operandi provides fashion trendsetters with access to complete collections from the finest brands - including exclusive ready-to-wear, accessories and jewelry - immediately following their runway show. With membership perks that include recommendations from top stylists, access to a personal shopping assistant, and tools to review looks from every angle, Moda Operandi puts its members in the front row at the runway, from the comfort and privacy of home. Moda Operandi is the outgrowth of a passion shared by founders Aslaug Magnusdottir and Lauren Santo Domingo: to help designers build successful brands by connecting them to the women who love them. For more information visit

For further information:
Arturo Diaz
HL Group
Tel: +1-646-274-3628


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