Moneysupermarket.com Tops Greenlight’s Integrated Search Report for the Insurance Sector

LONDON - Greenlight, the UK’s leading independent search marketing agency, has released its first piece of quarterly integrated research for the insurance sector. The report, which covers Q2 2009, determines the most visible insurance websites in Google paid search as well as natural search.

The latest research analysed 753 keywords, which generated more than 8.7 million searches that took place in Q2 2009 for insurance-related keywords. This data was then used to rank the most visible sites on page 1 of Google’s natural search results.

According to Greenlight’s report, the most visible insurance website in natural search during July 2009 was the aggregator moneysupermarket.com, with 83% visibility. It is followed by confused.com and tescofinance.com, who reached 49% and 43% of the searching audience, respectively. In Greenlight’s natural search league table, only twenty sites were visible to more than 10% of searches performed in July 2009.

The paid search section of the report determines an advertiser’s share of voice based on: how often they appear on Google, which ad position they are bidding for and the search volume generated for the keywords they bid on. The ranking represents visibility across the top 90 keywords in July 2009.

Moneysupermarket.com ranked the highest with 78% share of voice in the paid search space. This was achieved by appearing for 83 of the 90 keywords analysed. Interestingly, NorwichUnion/Aviva ad creatives appeared at an ad average position of 3.6. However, they reached position 13 overall in the paid search league table, having bid on only 34 of the 90 keywords analysed.

Greenlight currently produces quarterly integrated reports covering a broad cross section of industries including travel, retail banking, fashion, car hire and online gaming, amongst others.

The complete insurance market sector report ( www.greenlightsearch.com/sectorreports/insurance.html) is available at:

www.greenlightsearch.com/sectorreports/insurance.html

Notes to editors

Greenlight is an award winning, specialist search marketing agency providing targeted and accountable natural and paid search solutions. The agency has helped numerous companies to succeed in search marketing over the years by improving its clients’ positioning and website visibility in the top search engines, and driving traffic to their websites.

Greenlight provides a full range of search marketing services from offices in London and New York, including search engine optimisation (www.greenlightsearch.com/sectorreports/insurance.html), paid search (www.greenlightsearch.com/ppc/) management, link building, consultancy and SEM training.

Clients include FTSE, NASDAQ and NYSE listed companies as well as charitable organisations and government bodies. Greenlight works with SMEs, global brands and top interactive agencies across vertical markets as diverse as publishing, financial services, retail, travel, hospitality, property and entertainment.

www.greenlightsearch.com

Additional Information

Greenlight Search ( www.prnewswire.com/news-releases/greenlight-ranked-for-second-year-run ning-in-deloitte-fast-50-65558332.html) ranked for second year running in Deloitte Fast 50

BusinessWeek on Greenlight Search ( investing.businessweek.com/research/stocks/private/snapshot.asp?privca pId=22974114)

Econsultancy on Warren Cowan, Greenlight ( econsultancy.com/directories/members/warren-cowan) CEO

Jigsaw on Greenlight Search ( www.jigsaw.com/id431062/greenlight_search_ltd_company.xhtml)

Brand Republic on Greenlight Search ( www.brandrepublic.com/News/813562/Greenlight-gets-go-ahead-handle-Vide oJug-search/)

(Due to the length of the above URLs, it may be necessary to copy and paste the hyperlinks into your Internet browser’s URL address field. Remove the space if one exists.)

Source: Greenlight

Contact details: Beatriz Bailey at Greenlight, T: +44(0)20-3326-6233