eToro's Responsible Trading Program Supports Long Term Sustainable Earnings

Online Safeguards, Social Community and Full Transparency for Enriched and Responsible Trading Experience

LONDON, November 17, 2010 - eToro (www.eToro.com.), the fastest growing online financial
trading platform, has recently launched its Responsible Trading program, to
provide traders with information and knowledge they need to make the most of
their trading experience. eToro's trading platform which already provides an
active community and full transparency for online traders, has taken user
education a step further with the launch of its new Responsible Trading
feature, which safeguards new traders by setting a low risk level as the
default, and requires new traders to review educational information before
manually changing the leverage setting to allow a higher leverage. The
Responsible Trading program includes a pipeline of additional features to be
launched in 2011, that will further support the company's ongoing vision of
offering tools and a supporting environment to ensure an optimal trading
experience.

"Responsible Trading is at the heart of our mission to enable anyone to
trade in a simple, enjoyable and transparent manner", said eToro CEO,
Johnathan Assia. "In addition to new product features designed for risk
management and user education, we provide traders with immediate access to
the real experts through the world's largest financial trading community. We
believe that providing traders with knowledge and expertise gives them the
essential ingredients to enrich their trading experience."

eToro's OpenBook, launched in July this year, is a social trading network
that provides financial traders with real time feeds of other traders'
positions, profits and strategies. OpenBook promotes Responsible Trading by
breaking barriers between traders, accelerating knowledge sharing and
shortening the learning curve for users that want to bring their trading
experience to the next level.

Additional features that support Responsible Trading (
www.etoro.com/why-etoro/responsible-trading.aspx) include unlimited
practice accounts and automatic applying of stop loss orders so losses never
exceed the initial investment. In addition eToro provides personal account
managers who talk traders through the trading process and steer them towards
sources of help and support.

To learn more about eToro and how to start trading with OpenBook please
visit:

openbook.eToro.com

About eToro

With more than 2,000 new accounts opened each day from more than 130
countries, eToro (www.etoro.com/) brings online financial trading to
over one million eToro users worldwide. Its "people friendly" platform,
educational and trading toolbox and largest worldwide trading community make
interaction and cooperation the heart of the financial trading experience.
Currently available in 15 languages and offering the most commonly traded
currencies, commodities and indices worldwide, eToro 's trading platform is
the fastest growing online trading environment.

    Contact:

    Dori Harpaz
    pr@eToro.com
    www.eToro.com

    Michele Lewis
    The Top Floor
    Mobile: +44(0)7729-501-369
    michele@thetopflooragency.com

    www.thetopflooragency.co.uk

Contact: Dori Harpaz, pr at eToro.com , Michele Lewis, The Top Floor, Mobile: +44(0)7729-501-369, michele at thetopflooragency.com .