More Demographic Groups Making Use of Voucher Code

LEEDS, England, November 16 - More demographic groups are turning to the internet to provide voucher
codes from sites such as VoucherSeeker (www.voucherseeker.co.uk/
discount-vouchers) for money off shopping.

In the past, women have been the biggest demographic group of online
shoppers, with clothing and footwear proving popular purchases. Retailers
have picked up on this and targeted women for online sales knowing they were
more likely to spend money online.

However men have begun to realise the saving potential of the internet,
logging in online to search for discount vouchers and discount codes and
researching where to make the best savings.

"Whether you're searching for Vodafone promotional codes
(www.voucherseeker.co.uk/file/8c07f9b2387a79aa4860f829cdf713e7/
vodafone-promotional-code.html) or Currys discount codes,
(www.voucherseeker.co.uk/file/a62ac26940c49940f7f8da1eabd901e1/
currys-discount-codes.html), VoucherSeeker has something for everyone,"
states VoucherSeeker Director, Neil Ainsworth. "Whereas before we were aware
that a lot of women were interested in discounts, we are getting more i
nterest from key demographic groups such as men and the older generations."

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this hyperlinks into your Internet browser's URL address field. Remove the
space if one exists)

Research by Paypal has found that men were quicker to resort to the
internet when the recession first hit, realising its potential for cheaper
products. 12.9 million men in the UK are now shopping online, compared with
just 10.3 women. Since 2006, 839,000 extra men are shopping online compared
with an additional 400,000 women.

Furthermore, men are now spending more time shopping online in search of
promotional codes for bargains from sites such as VoucherSeeker. Once online,
men are happy to make purchases and this looks set to continue.

Whilst the popularity of discount clothing stores such as Primark
continues, low cost clothing outlets are now turning to the male market to
extend their businesses. With greater access to cheaper clothing and
increased targeted marketing towards men, they are becoming more fashion
conscious. Some see this as contributing to the recent rise of the
metrosexual, a heterosexual man who is typically masculine in his behaviour
but also cares about his physical appearance. The menswear market is now
estimated to be worth GBP9.3 billion with research by Mintel showing that
only 16% of men are spending less money on clothes in 2009.

As men take more of an interest in clothing and beauty products, it is
natural that their attention will turn online where they can find products at
a discount using vouchers.

Perhaps part of the reason more men are turning to the internet is its
ease of use. There are no queues, and they can go to exactly what they want
and make a purchase. They can also research prices and get voucher codes for
money off their product. The hassle of shopping which men have traditionally
hated has been taken out of the shopping process by the internet.

It's not just men who are turning to the internet.

A survey conducted by Mature Marketing Consultancy, Millennium,
questioned four hundred over 50s on their shopping habits. More than a
quarter of responders said they had shopped for groceries online, with over
half spending in excess of GBP150 per month.

According to The Office of National Statistics, there has been an
increase in the percentage of the population aged 65 and over from 15% in
1983 to 16% in 2008. This means an increase of 1.5 million people in this age
group.

To help even more of the older generation to get online, a new computer
named SimplicITy has been launched aimed at encouraging the 6.5million over
65s in the UK who have never used the internet to get online. The computer
has no log in page and automatically loads up a page with six simple buttons
directing users to areas such s emails and chat. It is hoped that pensioners
will be able to benefit from the discount vouchers and discount codes and the
hundreds of pounds of savings which can be found on the internet, either by
shopping around or comparing prices.

Traditionally, where the internet was used by women, it is quickly
becoming an important tool for all sectors of society as it becomes evermore
pervasive. Men and older generations are realising the saving potential the
internet holds by housing promotional code sites such as VoucherSeeker
(www.voucherseeker.co.uk/discount-vouchers). Men are becoming more
targeted by retailers in a bid to expand their businesses and are therefore
becoming more fashion conscious, whilst older generations are unaware of the
savings they could make by using the internet. As consumers continue to
monitor their spending, the internet becomes the first port of call for many
people.

About VoucherSeeker

www.voucherseeker.co.uk is a leading UK voucher codes website. It
features all the latest vouchers, voucher codes and discount codes from a
wide range of shops and top brands. Users can use the site to find the latest
discount vouchers and promotional codes to save money on many products and
services. VoucherSeeker also provides its users with details of all the
latest sales and promotions.

VoucherSeeker(R) and ClickAngel(R) are registered trademarks of
ClickAngel Ltd. All other trademarks are the property of their respective
owners.

For further information, please contact Deborah Read at VoucherSeeker:
email: deborah.read@clickangel.co.uk, direct line: +44-113-380-0891.

For further information, please contact Deborah Read at VoucherSeeker: email: deborah.read at clickangel.co.uk, direct line: +44-113-380-0891.