Munchkin Expands in Europe With Acquisition of UK's No. 1 Safety Brand for Babies

Purchase of Lindam Adds Attractive Safety Gate Portfolio to Market-Leading US Infant Company

NORTH HILLS, California, January 14 - Munchkin, Inc., designer and manufacturer of clever infant and toddler
products, today announced the purchase of Lindam, the U.K.'s top baby safety
brand and leading international developer of nursery products. The purchase
adds Lindam's strong safety portfolio, including market-leading gates, to a
Munchkin portfolio that includes industry-leading products across infant
categories such as bath, care, travel and feeding as well as pet categories
through the company's pet division, Bamboo.

"Munchkin's purchase of Lindam accomplishes two strategic objectives for
our future growth," stated Steven B. Dunn, chairman and chief executive
officer, Munchkin, Inc. "First, this transaction instantly provides a
substantial footprint in Europe from which we can accelerate the growing
international distribution of our existing portfolio. Second, it allows
Munchkin to quickly enter the large U.S. infant and pet safety gate category
with an award-winning European line. This is an excellent strategic addition
for Munchkin given the complementary nature of the two companies' product
portfolios."

Lindam is a privately held company based in the U.K. with a 20-year
heritage in developing products that parents can trust. Similar to Munchkin,
Lindam is an established brand with a loyal customer base rooted in its
consistent delivery of innovative products. Lindam's current baby care
portfolio includes safety gates, baby monitors, feeding accessories, jumpers
and other nursery products.

"We are delighted to be working with such a strong and growing brand that
shares our mission to provide clever solutions for today's families," said
Mark Rycroft, managing director of Lindam. "The combination of our extensive
and innovative product portfolios will instantly create a huge international
presence for both brands."

About Lindam

Established over 20 years ago, Lindam is Europe's leading child home
safety brand. Lindam owns the No. 1 line of safety gates in the U.K. and
offers the broadest range of safety solutions globally. The company's mission
is to make clever products that help today's parents feed and care for their
children as safely as possible. Lindam products are designed with infants and
parents in mind and manufactured to standards that help ensure they are the
safest on the market. The company's commitment to design and product
development has been acknowledged with over 50 industry awards received for
excellence. Lindam is privately held and based in the U.K. For more
information, visit www.lindam.com.

About Munchkin, Inc.

A privately held company headquartered in North Hills, Calif., Munchkin,
Inc. creates baby products that excite, delight and make life easier for
today's parents. Founded in 1991, Munchkin, Inc. has placed great emphasis on
innovation, redefining what baby products can be. As a result, Munchkin has
reinvigorated the category with the recent introduction of the Arm & Hammer
Diaper Pail and improvements like the 2-in-1 bottle brush design and White
Hot Technology(R) that lets moms know if the bath water or car is too hot.
Munchkin owns over 100 patents and has over 40 additional patents pending.
The company has won over 30 industry awards, including the coveted Target(R)
Corporation Partner Award of Excellence. Endorsed and recommended by
lactation consultants, medical professionals, toy specialists and parents,
Munchkin products can be found at more than 25,000 retail outlets
internationally. For more information, visit www.munchkin.com.

Margee Macdonell of Formula, +1-619-234-0345, macdonell at formulapr.com, for Munchkin, Inc.